Swedish retailer Hennes & Mauritz has signed a deal to sell H&M on e-commerce platforms Myntra and Jabong.
We are extremely delighted to partner with H&M, one of the world’s leading fashion brands, and host them on Myntra and Jabong. As India’s leading fashion destination for international brands, this partnership will allow millions of online shoppers across the country to access and experience the best of H&M and have it delivered at their doorsteps”, says Amar Nagaram, Head – Myntra and Jabong.
H&M opened its first store in India in 2015 and it has 41 stores in the country with net sales amounting to about 1.4 billion Swedish kronor for the financial year 2018. H&M’s online store and the H&M app became available for customers in India during 2018.
“India is a growth market with large potential and we look forward to making our brand available to new customers across the country. Myntra and Jabong will be an important complement to H&M’s existing physical and digital stores in India,” says Karl-Johan Persson, CEO H&M group.