Deal Offers More Turner Content to Snapchatters Than Ever Before, Including Original, Exclusive Shows and New Bleacher Report Discover Channel in the U.S.
Global media company Turner and Snap, Inc. announced a wide-ranging partnership that expands the collaboration by bringing new brands to Snapchat’s Discover platform, extending live coverage of Turner’s premium sports events, and to develop Snapchat shows.
The deal encompasses content, distribution and advertising centered around Turner’s leading portfolio of networks, programming, events and brands.
“This deal marks the latest strategic move for Turner to innovate within the digital arena and provide complementary viewing experiences for a younger, mobile-centric audience,” said David Levy, president of Turner. “Snapchat is a powerful outlet to directly connect with the millennial generation and perfectly aligns with our portfolio-wide strategy to engage with audiences at every touch point.”
“Millions of Snapchatters value the authoritative and credible reporting by CNN and Bleacher Report every day and we are excited about offering more frequent news updates and expanding Bleacher Report’s Discover coverage to the U.S.,” said Nick Bell, VP of Content for Snap. “We’re also thrilled to be building on two years of our Live Story coverage of March Madness with expanded sports content.”
As part of this deal, Turner will work with Snap to develop original shows from its buzzworthy series and brands such as TBS, Adult Swim, truTV, Great Big Story and Super Deluxe.
Turner’s portfolio, which reaches more than 75% of millennials each month, will create and produce original content from its popular franchises and networks specifically for Snapchat’s mobile-first audience.
Turner’s Bleacher Report, the industry-leading digital sports brand for the millennial generation, will launch a Discover Channel in the U.S. The new Bleacher Report channel builds off its existing portfolio of popular international Discover Channels and launches on Jan. 4, 2017.
The agreement continues to leverage Snapchat’s immersive Live Stories with expanded coverage of Turner’s premium sports content, including the NCAA Division I Men’s Basketball Championship and the PGA Championship. The exclusive access around these premium sports properties brings Snapchatters closer to the action with behind-the-scenes coverage, videos and photos from on-site correspondents.
Turner and Snapchat will collaborate on advertising sales, developing exclusive and immersive ad experiences that provide brands the space to connect with millennials in a dynamic mobile environment within original shows and Live Stories. The two companies will also provide sponsors with creative advertising opportunities on the Discover Channels, offering brands a full-screen, creative canvas for mobile storytelling.
Turner’s expanded partnership with Snapchat is the latest in a growing list of recent moves by the company in the digital sphere.