Tata Starbucks Private Limited, which is a 50:50 joint partnership between Starbucks Coffee Company and Tata Global Beverages Limited, open its doors in the city of joy – Kolkata.
The American coffee brand is making its debut with three outlets – Part Mansions, Acropolis Mall and South City Mall.
Giving a sneak-peek into the first ever store in Kolkata, the official Twitter handle of the coffee maker shared a video and wrote, “Here we Go”.
In a second post, Starbucks wrote, “Time to celebrate as we reveal the heart of our new Starbucks store in Kolkata!”
While its beverage offers in India are mostly aligned with what it serves globally, the global cafe chain is cooking up a storm on its food menu, serving up a slice of the region it has entered.
Starbucks has introduced two fusion desserts — Chomchom Tiramisu and Chocolate Rossomalai Mousse.
Speaking on the launch, Sumitro Ghosh, chief executive officer in India told Business Standard, “The company is going full throttle to increase its store count to 115 from 91 by March-end and is taking care to infuse local culinary flavours into the items it is dishing out.”
According to Sumitro, Starbucks’ future plans of serving regional cuisine in stores across India would depend on the success of the desserts in Kolkata.
After the launch of their favourite caffeine brand, Twitterati got berserk. Some of the reactions are enlisted below:
Starbucks Corporation is an American coffee company and coffeehouse chain. Starbucks was founded in Seattle, Washington in 1971. As of 2017, the company operates 27,339 locations worldwide.