HMD Global, Nokia phones announced Alia Bhatt as the face of Nokia phones in India.
Bhatt connects strongly with today’s generation of Indians who are multi-dimensional, multi-faceted and multi-achievers. Her success and her personality, therefore, make her align perfectly with Nokia phones and with HMD-Global, itself a young, entrepreneurial brand, the official statement said.
Announcing the association, Ajey Mehta, Vice President, and Country Head – India, HMD Global, said, “We are really excited to have Alia Bhatt as the face of Nokia phones. She is one of the brightest stars of Bollywood and it’s great to have her on board with us. Her commitment to her work coupled with her perfection in her craft of acting is in alignment with our approach to mobile making. I am confident that in the coming together of Nokia phones and Alia Bhatt, we will further enhance the excitement around our new launches for our fans.
“I love the experience of using my Nokia smartphone and flaunt it at work, with friends and my family. It feels so premium in my hand and the craftsmanship is perfect. And what’s great is that with the reliability of a Nokia phone, its distinctive design, and great overall experience, I get to be me, do my work and have fun without needing to worry about anything else. I’m delighted to be the face of Nokia phones,” Alia Bhatt said on its association.
The Nokia phones print campaign with Alia Bhatt went live on October 12 to mark the festive season.