IMG has announced a partnership to benefit Unicef (the United Nations Children’s Fund). The alliance will be driven by the IMG Foundation and the U.S. Fund for UNICEF, both headquartered in New York.
Through the alliance, WME/IMG will lead the co-creation and distribution of content. It will also seek to partner the organization with key influencers, producers and global brands–spanning entertainment, sports and fashion–to create consumer-facing cause marketing campaigns and initiatives.
“WME/IMG’s employees work with some of the world’s greatest influencers, brands and storytellers; all of whom care deeply about the welfare of our next generation,” says Ariel Emanuel and Patrick Whitesell, co-chief executive officers, WME/IMG. “Through this partnership, we will mobilize our global network to ignite action around UNICEF’s most pressing issues, encouraging people to get–and stay–involved.”
In addition, the WME/IMG Foundation will continue its support of partner schools in Compton, Brooklyn, London and Nashville through mentorship programs, arts and education grants, client collaborations and teacher assistance.
“With 16,000 children dying each day of preventable causes and tens of millions more displaced by violence and extreme poverty, UNICEF’s work on behalf of children is as important now as ever,” says Caryl M. Stern, president and chief executive officer, U.S. Fund, UNICEF. “Through this partnership with WME/IMG, we can change the narrative and the way the entertainment industry thinks about global social impact. It is an extraordinary opportunity and I am very excited about what we can achieve together. With their support, we look forward to engaging with influential figures around the world to keep the world’s children in the spotlight, allowing them to survive and thrive despite the obstacles.”