Ijsboerke has started, on top of its licensing collaborations with well known Belgian brands such as Jules Destrooper, Jacques Chocolade, Leonidas and Studio 100, a collaboration with Fruit-tella , the well known chewy candy brand of Perfetti Van Melle.
The new impulse ice cream is inspired by the popular Fruit-tella sweets and it’s a perfect cross over between a Fruit-tella strawberry sweet and a fresh and fruity ice cream. Imagine delicious strawberry milk ice cream enrobed in a tasty layer of strawberry fruit ice, totally enchanted by the characteristic Fruit-tella® strawberry taste! Did we say strawberry yet? Simply the perfect fruity constribution to the ice cream offer.
Fruit-tella has been known for years as the tasty square sweet that is ideal for sharing and made with natural flavourings and colourings. Now Ijsboerke has done a great job at making a delicous fruit ice with the characteristic Fruit-tella strawberry flavour in a playful format, that will no doubt make the Fruit-tella fans very happy.
IJsboerke en Fruit-tella have many things in common, they both guarantee quality products with honest and real ingredients. Ijsboerke takes the utmost care and attention of the very little. This new Fruit-tella® ice cream contains less sugar and less calories and totally fulfills the Belgian Pledge. It’s the ideal snack for both the young and the old.
The new ice cream will be available as of mid March in Belgian and Dutch supermarkets in a six pack as well as with Ijsboerke’s horeca clients.