Disney, Target and Star Wars: Force for Change are launching a new fashion-meets-fundraising initiative inspired by the themes of rebellion from the new movie. Ten influential names across film, music, fashion and sports have come together to support UNICEF Kid Power by creating a line of “Force 4 Fashion” T-shirts available exclusively in the U.S. at Target beginning November 27.
Each Force 4 Fashion t-shirt design will celebrate the theme of rebellion by using a slogan that will represent the importance of standing up for what you believe in. Additionally, $5 from each t-shirt sale will be donated to the U.S. Fund for UNICEF in support of UNICEF Kid Power, which allows children to complete physical activities and challenges to earn points that are used to provide packets of food to malnourished children around the world.
“This campaign is about raising funds and awareness for UNICEF Kid Power’s mission to improve the lives of children everywhere,” said Paul Southern, senior vice president of licensing for Lucasfilm at Disney Consumer Products and Interactive Media. “Everyone connected to this initiative has been a Force for Change in different ways, and we hope their stories will inspire others to get involved.”
The Force 4 Fashion line was designed with support from Riz Ahmed, June Ambrose, Steve Aoki, Camilla Belle, Gareth Edwards, Felicity Jones, Diego Luna, Olivia Munn, Kelly Slater, and Brittany Snow, who’ve all been active in supporting different causes through their careers.
In addition to purchasing the special T-shirts, fans can join the rebellion by sharing their own inspiring stories and posting on social channels using #ForceForChange on “Giving Tuesday,” November 29.
“Investing in our children means a brighter future for all, and this holiday season, the U.S. Fund for UNICEF is thrilled Star Wars: Force for Change and this “Force 4 Fashion” initiative are supporting UNICEF Kid Power,” said Caryl M. Stern, President & CEO of the U.S. Fund for UNICEF. “UNICEF Kid Power helps us to stand and give every child hope. With every step, kids get active and save lives, moving the world closer towards ending global malnutrition.”
The Force 4 Fashion t-shirts are now available exclusively at Target in the U.S.