As the Tetris brand prepares for its monumental 35th anniversary in 2019, the Tetris Company announced the expansion of its UK and Eire licensing programme with local agent Lisle Licensing.
Lisle Licensing is growing its licensing program for Tetris with new partners confirmed across games, apparel, publishing, footwear, and promotions.
“We have been really pleased with the ranges created for Tetris and the response so far from the UK market, and with further partnership discussions in progress, we are looking forward to more Tetris product creativity for fans in 2019,” said Gayle Goldsmith, Director of Lisle Licensing.
The range in merchandise includes the award-winning Tetris Dual tabletop game to a new brainteasing Puzzle Book which demonstrates the Tetris fan base’s appetite for the brand.
“From their market knowledge to their ongoing potential partners outreach, Lisle Licensing has been a great partner to work with and has achieved impressive results in expanding presence with award-winning products for the Tetris brand in the UK and Ireland,” said Maya Rogers, President and CEO of Blue Planet Software, sole agent for the Tetris brand.
The Tetris brand is one of the leading and most distinctive video game brands and franchises in the world. The Tetris brand’s global licensee network includes major video game publishers, including Electronic Arts, Ubisoft, Sega, and Sony/GSN Games, as well as many partners in electronics, toys, apparel, lifestyle goods, entertainment etc.