Tetris, one of the most recognized and influential video game brands of all time, which will celebrate its 35th anniversary in 2019 announced a major expansion of its global licensing agent network.
Providing representation from Australia to Germany, Greece, Britain, the brand’s new international merchandise licensing agents include CPLG and Haven Global, in addition to a renewed agreement with Lisle Licensing.
“Years ago, we set out to grow the Tetris brand beyond the world of video games into a major lifestyle brand by working with licensing partners to introduce fun merchandise, games and experiences that were unique to regional fanbases across the globe. Since then, the reception to our new product lines and promotions across Europe to Canada, Japan and more has been incredibly exciting to see and has inspired us to bolster our licensing agent network even more as we head into the brand’s monumental 35th anniversary,” said Maya Rogers, president and CEO of Blue Planet Software, the sole agent for the Tetris brand.
The Tetris Company works with a growing network of merchandise licensing agents as part of its strategy to bring unique, high-quality Tetris-branded products and experiences to markets worldwide.
CPLG will serve as the licensing agent for the Tetris brand in Germany, Austria, Switzerland, Spain, Portugal, Turkey, Nordics, Greece, Bahrain, Egypt, Iraq, Jordan, Saudi Arabia, Kuwait, Lebanon, Oman, Qatar, United Arab Emirates, and Yemen.
“We are very excited to enter into a relationship with Tetris, one of the most iconic and recognizable in our industry throughout the majority of our continental European business. We already had great initial feedback in our markets and see that the retro gaming trend is here to stay, so we really look forward to partnering up with local licensees to drive the brand to new heights,” said Maarten Weck, managing director of Northern Europe at CPLG.
As the leading independent licensing agent for Australia and New Zealand, Haven has offices in Melbourne and Sydney serving all levels of retail and licensees down under.
Lisle Licensing: With a long history of representing a broad portfolio of major entertainment and gaming brands, Lisle Licensing offers a unique combination of experience and youth, creating a fresh, innovative and proficient licensing agency. As an existing agent for Tetris, the company will continue to represent the brand in the UK and Ireland.
“Having secured licensing partners across games, apparel, publishing, and footwear, Lisle’s focus for the future will be to expand the iconic Tetris Effect even further. This will involve more product innovation and creative fun through additional categories and key partner promotions, providing ongoing exciting experiences for fans of the brand,” said Gayle Goldsmith, director of Lisle Licensing.
The Tetris brand is one of the leading and most distinctive video game brands and franchises in the world. Now entering its 35th anniversary year, the brand continues to be loved globally by people of all ages and all cultures.