Lifestyle brand Spykar has undertaken a rebranding exercise to appeal to its young consumers. Spykar is now repositioning itself as “Spykar, For Freedom.”
The new logo is the culmination of a more fluid, dynamic and contemporary position of the brand. Evolved from the ‘Boomerang’ that served as an identity for all these years, the new symbol talks about the ‘Flight of Freedom’.
Connecting seamlessly with the positioning of Spykar, For Freedom, the new identity is aspirational, inventive and bold. It opens a newer dimension of visual communication which Spykar, as a brand intends to follow in the years to come, said Sanjay Valharia, COO Spykar Lifestyles Pvt Ltd.