Scout Productions has chosen IMG as the exclusive global merchandise and licensing representative for the Netflix original series, Queer Eye, to create meaningful and engaging new brand touchpoints for fans and followers.
The new multi-year partnership will see IMG and Queer Eye build a robust licensing program of products, experiences and collaborations focused around the core areas addressed in the show. These include fashion and accessories, home design and décor, health, beauty and grooming, food and wine, and culture and travel.
“We know from the passionate audience viewing and the voracious appetite for Queer Eye in social media, that the fans are longing for more ways to interact with the show,” said David Collins, Scout’s Co-Founder and Queer Eye creator.
Queer Eye is a successful new take on the famous franchise, featuring a transformative life makeover in each episode. The show received four Emmy Award nominations this year and is currently filming its third season.
Gary Krakower, Vice President of Licensing, IMG, said, “There is huge demand from the series’ passionate and growing fan-base for new, interactive ways to engage with the brand. This combined with the show’s authentic storylines and unique ability to be as accessible as it is aspirational, lends itself extremely well to an extensive, multi-faceted licensing program”
IMG will work with Scout Productions on branded and co-branded collaborations across a wide range of categories and distribution channels on behalf of Queer Eye. The show is produced by Scout Productions in association with ITV Entertainment.