Lego Systems, Inc., in association with Warner Bros. Consumer Products and DC Entertainment has unveiled its complete collection of building sets inspired by the popular DC Super Hero Girls franchise at this week’s North American International Toy Fair.
DC Super Hero Girls provides children with a relatable world filled with aspirational characters, immersive stories and action-packed missions that inspire girls aged 7-10 to be smart, courageous and empowered to an everyday Super Hero.
Featuring a powerful and diverse roster of renowned female DC super heroes and super-villains, Lego DC Super Hero Girls building sets call on children’s creativity and imagination to recreate the property’s action-packed, school-based storyline.
In addition to the three building sets made available in the United States, Canada and Mexico in November last year, the company introduces three mission-based building sets that are now available with four more launches scheduled in August this year.
Throwing more light on the same, Jill Wilfert, vice-president licensing and entertainment for the Lego Group said that Lego Systems was immensely thrilled to bring to life the combination of teamwork, fun and action-packed missions found in this DC Super Hero Girls universe on Its mini doll platform. The DC Super Hero Girls story translates so well into construction play, inspiring great vehicles and structures with surprising features that, together with the strong characters, provides hours of creative building and role play fun, she joyfully added.
Centered around the most renowned DC super heroes and super-villains as they learn to develop and harness their super powers at Super Hero High, the Lego DC Super Hero Girls collection features 11 iconic DC Super Hero Girls characters in Lego form including: Wonder Woman, Batgirl, Supergirl, Harley Quinn, Poison Ivy, Bumblebee, Flash, Eclipso, Lena Luther, Lashina and Mad Harriet.