Karbonn Mobiles acquires brand licence of Sansui

Karbonn Mobiles has acquired the brand licence of electronics brand Sansui for the Indian market, according to reports.

Reports said that the licensing arrangement with Karbonn Mobiles’ holding company Jaina India is for five years and the Sansui brand will be relaunched in July. The Sansui brand was earlier licensed to Videocon for 17 years.

Karbonn Mobiles, a leading Smartphone brand in the country with numerous accolades under its belt, was started in 2009 with an aim to bring the benefits of Smartphone telephony to the masses. Karbonn is a joint venture between United Telelinks Ltd., a Bengaluru-based firm and Jaina Marketing Pvt. Ltd. Karbonn was ranked the 77th most trusted brand in India among 1,200, by The Brand Trust Report 2014, a study conducted by brand analytics company Trust Research Advisory. Karbonn has over 85,000+ retail partners and 900+ service centres across India to ensure effective after sales support to its growing consumer base.

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