SIMBA, India’s most loved emerging craft beverage venture owned by Sona Beverages has licensed Rohit Shetty Picturez LLP to use the trademark “Simba” for the recently-released Ranveer Singh and Sarah Ali Khan starrer “Simmba”.
Rohit Shetty, Director, Rohit Shetty Picturez LLP, “We are thankful to Prabhtej for licensing SIMBA trademark for my upcoming film Simmba.”
Prabhtej Singh Bhatia, Founder & CEO, SIMBA Craft Beverages, “We are happy to license the usage of the name of SIMBA, our beverage brand to Rohit Shetty Picturez LLP. We are India’s most loved craft beverage brand and appreciate the craftsmanship of a director like Rohit. We wish him and his movie ‘SIMMBA’ a roaring success.”
Ranveer Singh-starrer “Simmba” had collected over Rs 350 crores at the global box office within 16 days of its release. According to the makers, the film is on a record-breaking spree and now ranks among the top 10 Bollywood domestic box office hits of all time.
The film is presented by Reliance Entertainment in association with Dharma Productions and Rohit Shetty Picturez.
Directed by Rohit Shetty, Ranveer plays a corrupt cop, Sangram ‘Simmba’ Bhalerao in the film, who chooses the righteous path after a life-changing event. Also featuring Sara Ali Khan, Sonu Sood, Siddharth Jadhav, Ashutosh Rana and Ajay Devgan, the film hit the screens on December 28.