Italian design house Pininfarina announced the appointment of IMG as its global licensing representative in a multi-year agreement.
Turin-based Pininfarina was founded by Battista “Pinin” Farina in 1930 and quickly established a worldwide reputation as the designer of many of the world’s most iconic automobiles, including Alfa Romeos, Ferraris, Maseratis, Lancias, and Cadillacs.
The partnership with IMG will see the Pininfarina brand licensed across a selection of consumer categories bringing Pininfarina’s award-winning designs to a wider selection of products and consumers with a strong focus on the lifestyle sector.
Paolo Pininfarina said, “The IMG partnership will signal a new phase in Pininfarina’s brand development, bringing the legacy of our founder and our current capabilities and vocation to new commercial areas and geographies. IMG’s network and proven ability to license premium brands with relevance and respect will help us along this path and accelerate its progress.”
IMG will work with Pininfarina on branded and co-branded collaborations to enlarge the Pininfarina lifestyle world across a number of targeted areas, including technical sportswear, electronics, car accessories, home furnishings, travel goods and real estate projects.
Bruno Maglione, President of Licensing, IMG, said, “Pininfarina’s capabilities to humanize technology through designs of singular grace and beauty is something particularly relevant to today’s competitive landscape in a number of areas. We are excited by the potential of introducing this aesthetic to products which as a result will be as visually striking as they are functional.”
With signature designs that perfectly marry elegance with innovation, Pininfarina in more recent years has evolved into a universal design house, able to redesign superior customer and product experiences in different sectors, from lifestyle products, furniture, and consumer electronics, to buildings, household interiors, yachts, and aircraft.