Himatsingka America Inc, a wholly owned step down subsidiary of Himatsingka Siede, has entered into a licensing agreement with the Iconix Brand Group,, Inc. for the Royal Velvet brand.
As part of the agreement, the exclusive licensing rights to the Royal Velvet brand is for the territory of North America.
“We look forward to partnering with Iconix Brand Group and leveraging our integrated expertise to enhance the presence of the Royal Velvet brand across various home textile categories”, said Shrikant Himatsingka, Managing Director and Group CEO, Himatsingka Group.
Under the agreement with heritage luxury home brand, Himatsingka will design, manufacture and distribute fashion bedding, sheets, core bedding, utility bedding, bath and bath accessories under the Royal Velvet brand.
Royal Velvet is one of the 30 brands in Iconix Brand Group’s portfolio of consumer brands. The company owns, licenses and markets its brands through a network of leading retailers and manufacturers in both the United States and worldwide.
Bob Galvin, Chief Executive Officer and President at Iconix Brand Group said the licensing deal will help the company maximise the potential of the home brands in his company’s portfolio.
Himatsingka Group is a vertically integrated Home Textile major with a global footprint. The Group focuses on the manufacturing, retailing and distribution of Home Textile products. On the manufacturing front, the Group operates amongst the largest capacities in the world for producing upholstery fabrics, drapery fabrics and bed linen products.
Spread across Asia, Europe and North America, its retail and wholesale distribution divisions carry some of the most prestigious brands in the Home Textile space and cater to Private Label programs of major retailers across these geographies.