From apps to aggregation: MoMedia deals prove digital distribution dominance

MoMedia, the digital distribution service-provider, has announced a slew of deals in line with its strategy of maximizing every possible digital opportunity for its growing portfolio of brands.

Under the end-to-end strategy, the digital distributor and content-management company will add app distribution to its offer, and ramp up the volume and variety of its licensing and aggregation deals with the major EST (electronic sell-through) platforms and SVOD players.

MoMedia’s first move into app distribution comes on the back of a licensing deal with Aardman for several of the UK animation powerhouse’s best-loved titles, including Wallace & Gromit’s Cracking Contraptions, Morph Shorts, Shaun the Sheep’s Mossy Bottom Shorts and select clips from Aardman’s new AardBoiled venture.

Under the deal, these brands will be distributed to Roku, Amazon Fire and Apple TV via MoMedia designed and managed Aardman and Aardboiled apps.

MoMedia has also closed a deal with BT for children’s content. The UK telecom’s giant’s SVOD platform, BT TV, has licensed Badanamu, Asia’s number-one pre-school education franchise, and The Grocery Gang, the latest hit show from Shopkins creators Moose Toys. Another significant Asian content deal will see kids’ popular kids’ entertainment brand Pinkfong distributed on iTunes and Google Play.

Among the major players to have entrusted their digital distribution to MoMedia is Endemol Shine, which is set to launch the latest season of its hit digital animated comedy Simon’s Cat. MoMedia will roll-out the third series of the web phenomenon across Apple’s iTunes, Google Play and Amazon in time for the summer holiday season. MoMedia handled the digital distribution of seasons one and two of Simon’s Cat, helping to drive the series into the number-one spot in five of the six iTunes stores.

MoMedia is an independent digital distributor and VOD management agency based in the UK. A leading company in the content-aggregation business, it enjoys ‘preferred’ partner status with iTunes, Google Play, Netflix, and Amazon.

MoMedia specializes in documentaries, independent films and children’s content. It works with some of the biggest global brands in entertainment, including DreamWorks and Hasbro, helping them extend their IP to digital service providers across multiple platforms and territories.

MoMedia offers its partners a range of services, including low-cost content processing, on-screen promotions, social media marketing and best-in-class platform and account management.

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