Popular Spanish candy brand Chupa Chups has announced its partnership with Korean handbag maker Vincis to develop a limited-edition collection of fashion accessories.
The collection brings the Chupa Chups aesthetic to the handbags product category. Items in the line include a canvas tote, bucket bag and clutch purse. The spring/summer collaboration will leverage Chupa Chups’ logos and color palette. Chupa Chups’ foray into handbags is not the brand’s first licensing deal in fashion. The company previously inked deals with H&M, Pimkie and Primark.