In a collaboration of its kind, Nestlé India has teamed up with Google and Paytm Mall to roll out a new promotion for the launch of the new variants of Maggi noodles.
The objective of this engagement is to build anticipation and excitement around the new variants, where consumers have to guess the four flavours from the eight options provided.
Inspired by regional cuisines, Maggi Masalas will cater to distinctive local tastes with signature herbs and spices.
In a press release, Suresh Narayanan, chairman and managing director, Nestlé India said, “At Nestlé, we constantly use platforms and technology to deliver differentiated brand experiences.
We are confident that our consumers, who have always demonstrated an unconditional love for their favourite MAGGI Noodles, will be excited with this association.
I am thankful to both our partners who are leaders in their respective areas for this association to provide consumers with a unique and innovative experience that is a win-win for all.”
The innovative association with Google allows users to key in ‘Meri Maggi’ in the search bar and be presented with eight options of Maggi Masalas of India variants.
The user has to then choose four out of the eight options displayed and submit their vote. Upon submission of the vote, not only will the user become eligible to participate in the contest to win the masalas of India goodie box, but can also pre-book the yet to be launched Maggi Masalas of India noodles, exclusively through Paytm and Paytm Mall.
Paytm Mall has created a special Maggi brand store to sell the Maggi masalas of India box from April 22. The company has also launched a campaign called Catch the Maggi Train in which four new flavour packs will appear as icons forming a train on Paytm and the Paytm Mall app.
Consumers who will click on the train icons and buy the product will be gratified with exclusive cash-backs on their purchase.