Film ticketing website to turn a e-commerce site

 

 

Film  ticketing website Fandango will soon launch Fandango FanShop, its first-ever online store that will offer curated merchandise tied to theatrical releases and movie franchises.

The Fandango FanShop will feature a lot of offerings handpicked by studios, filmmakers and fans including exclusive wearables, collectibles, experiences and events and its initial offering will include products from the upcoming films Guardians of the Galaxy Vol. 2, Wonder Woman and Despicable Me 3, among many others.

Additionally, new merchandise and experiences will be introduced throughout each movie’s life. In the coming months, the FanShop will also showcase dedicated hubs for several iconic movie franchises.

“At Fandango, we are building a digital ecosystem dedicated to super-serving movie fans with all of their needs throughout a film’s life cycle,” says Paul Yanover, president, Fandango.

“With Fandango FanShop, we will immerse and activate fans at home and on mobile devices with new merchandise, experiences and related content they’ll want to share, beginning at the first trailer drop, building excitement for theatrical, and then extending through the home entertainment release.”

In the near future, Fandango will also allow fans to purchase movie tickets and merchandise in the same transaction. It is also planning to offer movie ticket and merchandise bundles as special promotions, gifts with purchase and other events.

The Fandango FanShop, that will launch next month, will be promoted across Fandango’s digital network.

 

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