Get ready to witness the scary world of dinosaurs alive! Universal has partnered up with mobile game developer Ludia again to launch a new mobile game. As a part of the promotion scheme, the move was taken ahead of the upcoming film ‘Jurassic World: Fallen Kingdom’.
Using location-based technology and augmented reality, the new game “Jurassic World Alive” will bring the dinosaur adventure to life in a new platform. Users can collect dinosaur species as they explore neighborhoods and cities around the world and experience in-game incubators.
“Jurassic World Alive” is the third mobile game transaction between Universal and Ludia.
“With ‘Jurassic World Alive,’ our goal is for audiences to be fully immersed into a world with living dinosaurs in a way that’s never been possible until today,” said Alex Thabet, resident and chief executive officer, Ludia.
Loosely based on the Pokémon GO, you can meet dinosaurs, as you walk around real-world locations, and collect dinosaurs that appear in the wild. You can train your dinosaurs, raise them into more powerful ones, and fight them against other players’ dinosaurs.
Jurassic World Alive puts players in the role of a new recruit in the Dinosaur Protection Group (DPG). Players are tasked with saving dinosaurs from another extinction by tracking them, collecting DNA samples and creating new hybrid species in a lab.
In a press statement, Universal and Ludia said players will track their Jurassic prey with a drone, and must track down supply drops in-game to earn in-game currency and battery life for that drone.
“Jurassic World fans have long dreamed of seeing these majestic and sometimes frightening creatures in real life. With the location and AR technology available today, we can finally make that dream a reality,” says Chris Heatherly, executive vice president, games and digital platforms, Universal Brand Development.
In addition, Cityneon Holdings and Encore Productions has announced the opening of “Jurassic World: The Exhibition, in Paris, France starting from April 14 until September 2. After Melbourne, Philadelphia and Chicago, the exhibition will mark the company’s fourth launch.
“Jurassic World Alive” will launch globally on the App Store and Google Play in spring. Jurassic World: Fallen Kingdom will hit theatres in the United States on June 22.