After fiery chicken wings, What’s the other thing that obviously comes to mind whenever we hear the word “KFC”? Of course! The face of Colonel Sanders. And how would you feel if we say that Colonel Sanders gets an Indian identity? Yes, you read that right!
Popular Theatre actor Denzil Smith has been roped in as the mascot of KFC in India. He will play the role of Colonel Sanders, the founder of the chicken restaurant company in India.
“I am honoured to play this Colonel which is played by 14 other people all over the world. I am really honoured to be doing this part,” he told IANS here dressed in the signature look of late Colonel Sanders.
Denzil made his appearance in the new role at the KFC restaurant where he also introduced KFC Land with the guests present. He called it the land of the “tastiest chicken” and also declared July 6 as National Fried Chicken Day.
The Colonel has spoken – 6th July is Fried Chicken Day!
Hmm… wonder how we should celebrate ????…
GET ONE PIECE FREE FRIED CHICKEN with every order at KFC! #SaveTheDateTag a friend with whom you want to celebrate this.
T&Cs apply. pic.twitter.com/eW5xmUQP4d
— KFC India (@KFC_India) July 2, 2018
Moksh Chopra, Director Marketing, KFC India, said: “With KFC Land we wanted to ensure that our communication was as unique as our food.”
The company is going to perform new launches, activation offers and all other brand initiatives through this platform over the next coming months.
Colonel, as the brand wants to call Denzil, handpicked a few to be part of his exclusive India crew and this included Veere Di Wedding actress Shikha Talsania, actor Sumeet Vyas, Reality show star Prince Narula and South Indian model and actor Raiza Wilson.
Colonel Harland David Sanders was an American businessman, best known for founding fast-food chicken restaurant chain Kentucky Fried Chicken (now known as KFC) and later acting as the company’s brand ambassador and symbol.
A ‘Kentucky Colonel’ is the highest honour that can be bestowed upon an individual by the Commonwealth of Kentucky. Thus, Sanders’ title was not granted by the military but was honorary from the US state. The title “Colonel” is given in recognition of outstanding service to the community, state, and nation.
