After two months of tough negotiations, ZEE Entertainment Enterprises, and Reliance Jio Infocomm, India’s leading digital services provider announced that an agreement has been achieved to release ZEE’s entire content library on Jio’s platforms, with immediate effect.
This decision will enhance the experience of over 227million subscribers of Jio, giving them access to Zee’s content, which comprises 37 live channels, a statement from the company said.
Speaking on this decision, Amit Goenka, CEO, Zee International & Zee5 Global, said, “We are extremely glad and excited about this positive development. As content creators, our primary objective is to create rich and engaging content for our viewers across the nation and the globe. The expansive reach of Jio enables us to entertain a larger base of consumers with an appetite to consume content-on-the-go. Our content which spans across 12 Indian languages, empowers Reliance Jio’s value offering to its subscribers and we’re extremely glad to take this association forward.”
In order to further integrate this strategic content alliance, ZEE5 App, the home of the extensive digital content library of ZEE, which includes the Video on Demand (VOD)network content along with the recently launched ZEE5 Originals, will also be available for download.
Akash Ambani, Director, Jio, said, “We are delighted that our esteemed customers will now have access to the engaging and diverse content from Zee Group. At Jio, we are committed to providing our consumers with the best of content from India and the world in our quest to accelerate digital inclusion in the country.”
The collaboration aims to leverage ZEE’s rich and hugely popular content portfolio and nationwide reach of Reliance Jio to serve customers with exciting and innovative content solutions.
Zee Entertainment and Reliance Jio will jointly market the unique content offering by leveraging its independent consumer facing touchpoints.