Universal, Gen Art join hands to design new capsule collection for Jurassic Park

To celebrate the 25th anniversary of the iconic film Jurassic Park, Universal Brand Development have partnered with Gen Art to design a new capsule collection.

To mark the occasion, Gen Art and clothing label Faircloth & Supply have created a range that includes relaxed womenswear, menswear and unisex silhouette separates in a host of Jurassic Park-inspired colors.

“Twenty-five years ago, Jurassic Park captivated audiences worldwide, and fans today continue to celebrate the film’s legacy,” said Stephanie Kraus, senior vice president worldwide, product design and development, consumer products, Universal Brand Development.

Interestingly, each clothing also showcases the Jurassic Park 25th anniversary logo.

The Gen Art x Jurassic Park 25th clothing line will hit the shelves later this month on the web portal — Macys.com, as well as at Macy’s Herald Square on Monday, April 2, as part of a special shopping event.

“Gen Art is renowned for working with some of the most influential designers, and we are excited to collaborate with them on a collection that captures the beauty, wonder and thrills of the inaugural chapter of our beloved franchise,” Stephanie further added.

The latest installment, Jurassic World: Fallen Kingdom, will hit the U.S. theatres on June 22.

Leave a Reply