To expand customer base, Eros Now partners with FreeCharge

Eros International, a leading global company in the Indian film entertainment industry, announced that Eros Now, its cutting-edge digital over-the-top (OTT) South Asian entertainment platform has partnered with FreeCharge, one of India’s leading digital marketplaces for financial services and products.

Talking about the partnership, Rishika Lulla Singh, CEO, Eros Digital, said, “The adoption and growth of digital ecosystems are currently at its peak. Users are going digital across categories as its hassle free and quick. Eros Now’s partnership with FreeCharge is a seamless blend of two customer-centric brands that focus on consumer preferences and expectations. By bringing an exciting offer like this to our 113 million users, we reinforce our promise of bringing the best of entertainment with the top partners.”

As per the association, Eros Now will facilitate a free month of access to its vast library of 11,000 plus movies, original shows, music videos and more for FreeCharge customers recharging pre-paid packages via the FreeCharge app. Additionally, the alliance will also give FreeCharge users a 60% discount on Eros Now’s annual subscription, which is otherwise priced at INR 999 (USA $7.99/ UK £4.99 GBP). The users will be able to use this discount by selecting FreeCharge in the payment selection pane on Eros Now.

Commenting on the partnership, Sangram Singh, CEO, FreeCharge said, “The Company is continuously working towards creating opportunities to build deeper engagement with the consumers by presenting them more choices through such collaborations. The association with Eros Now is in line to further strengthen our digital payment services and augment customer experience. Such partnerships are an interesting add-on to our suite of offerings and encourage consumers to increasingly adopt FreeCharge to do more than recharges and bill payments. Together we aim to deliver convenience in terms of seamless subscription for the FreeCharge users for their regular dose of entertainment.”

India is a fast-growing market for the digitization of services — be it entertainment, shopping or payments. The recent report by NITI Aayog found the industry is expected to become a trillion-dollar market by 2023, which reflects the fast pace at which the digital payment space in India is growing.

Eros International is a leading global company in the Indian film entertainment industry that acquires, co-produces and distributes Indian films across all available formats such as cinema, television and digital new media. Eros International Plc became the first Indian media company to list on the New York Stock Exchange.

Headquartered in Gurugram, Haryana, FreeCharge is India’s leading digital marketplace for financial services and products. Recently, FreeCharge was in the news as the Baseline Ventures, the company which manages Indian cricketer Prithvi Shaw, slaps legal notice and compensation of Rs 1crore to the company and food giant Swiggy.

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