Standard to partner with ISL’s Kerala Blasters

Standard, FMEG brand owned by Havells India announced its partnership with Kerala Blasters for the season, making its first association with the Indian Super League.

“We are delighted to associate with Kerala Blasters as they are a rare blend of youthful energy, exuberance, talent, and popularity that complements the brand ethos of ‘young energy of India,” said Abhra Banerjee, VP, Havells India.

The company aims to achieve a turnover of Rs 1,000 crore by 2020-21 with its 42 divisions across the country. Blasters players will sport the Standard logo on their jerseys.

“I welcome Standard on board to support the team and look forward to a rewarding association. Standard is a trusted brand with mass appeal and a deep connection with the youth. It resonates well with the Indian Super League that is bound to change the development trajectory of Indian football. With this association, we want to unlock the aspirational energy of our youth,” Varun Tripuraneni, CEO, Kerala Blasters was quoted as saying.

The Indian Super League is a men’s professional football league in India. For sponsorship reasons, the league is officially known as the Hero Indian Super League. One of the top football leagues in the country, it currently shares the top spot in the Indian football league system with the I-League.

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