Italian leader in the premium denim category – Replay announced a strategic distribution partnership with Reliance Brands limited in India.
Reliance Brands will have the exclusive distribution rights to the Replay brand in the country.
Matteo Sinigaglia, CEO and owner of Fashion Box SpA said, “In the brand’s ongoing internationalization process, India represents a strategic country, and joining forces with Reliance Brands Limited, a leader in the fashion and casualwear segments, will allow us to take a premium positioning in the Indian market.”
As per the agreement, Reliance Brands limited will distribute Replay’s apparel, footwear and accessories, that will eventually start with a Spring-Summer 2019 collection.
As per an IANS report, the first two flagship stores are scheduled to open in Delhi and Mumbai in 2019.
Darshan Mehta, President, and CEO, Reliance Brands limited said, “Denim is the most versatile garment. It’s a way of life and Replay has been a synonym for the highest standards in the denim sector for more than 30 years now. Our young population, well-traveled consumers and increased purchasing power are perfect catalysts for Replay’s growth in India.”
Reliance Brands opened its first store in April 2010 and through March operated about 60 stores under 12 brands including Diesel, Brooks Brothers, and Thomas Pink among others.