Koovs has announced its collaboration with Student Of The Year 2, launching fresh faces Ananya Panday and Tara Sutaria and youth icon Tiger Shroff.
This summer will be a fashion game changer with the ‘SOTY2 X KOOVS’ collection.
The characters in the movie have been styled keeping international fashion trends. Tiger Shroff is seen setting trends both on and off the field; while Ananya Panday personifies the confident college girl seen in showstopper styles and Tara Sutaria essays the role of a fashionista aspiring to be an ace dancer.
Koovs has come up with an exclusive range, as online fashion partner for the film, of selected women’s and men’s fashion styles from the movie.
The collaboration will include a co-branded multi-media campaign featuring Tiger Shroff, Ananya Panday and Tara Sutaria.