In what could be termed as a great news for superhero fans, Etihad Stadium in Melbourne (Australia) has officially rebranded as ‘Marvel Stadium’ following an eight-year deal between Melbourne Stadiums Limited and Disney.
The official rebrand will come September 1, along with a Marvel retail store and other activations at the AFL home.
The deal comes after last month’s announcement that the Victorian government will invest $225m into the stadium and Docklands precinct around it.
“Marvel is a powerhouse in the entertainment industry and one of the most recognised brand names in the world,” said MSL CEO Michael Green in a statement.
“It is a brand dedicated to audience experiences, which firmly aligns with our vision to create incredible experiences for fans,” Michael further added.
Sharing a video, Mat whitehead also took to the Twitter and wrote, “Melbourne’s Etihad Stadium has apparently been renamed Marvel Stadium in a new deal with Disney that will ultimately result in gladiator battles of Earth’s mightiest heroes.”
Melbourne’s Etihad Stadium has apparently been renamed Marvel Stadium in a new deal with Disney that will ultimately result in gladiator battles of Earth’s mightiest heroes pic.twitter.com/KwVTxl8yrV
— mat whitehead (@matwhi) May 23, 2018
Walt Disney Company said the sponsorship deal provided a new way for the Marvel brand to interact with a broad audience.
The Docklands Stadium which saw its first AFL match in 2000 between Essendon and Port Adelaide has been known as Etihad Stadium since 2009. It’s previously been known as Telstra Dome and Colonial Stadium.
Marvel’s latest cinematic offering ‘Avengers: Infinity War’, is fast on its way to reaching US $1 billion at the global box office.