Hard Rock International announced a collaboration with World Wildlife Fund (WWF), a global leader in conservation with a focus on protecting the future of nature, to produce a limited-edition “Save the Planet” T-shirt. The new T-shirt from Hard Rock and WWF gives customers around the world a clothing option that not only serves as a fashionable collectible piece, but also supports a worthy cause.
The limited-edition, cobranded T-shirt is inspired by the iconic Hard Rock Classic tee and comes in both men’s classic fit and women’s modern fit. Fans looking to expand their Hard Rock collection can purchase the T-shirt online and at select Rock Shop® locations for $27.50. A portion of the proceeds from all “Save the Planet” T-shirts sold will benefit WWF’s initiatives to reduce the most pressing threats to the diversity of life on Earth.
“Social purpose has been a core element of Hard Rock’s DNA for nearly 50 years, and as a brand with a deep commitment to building an environmentally sustainable future, we are proud to launch the new ‘Save the Planet’ T-shirt in partnership with the World Wildlife Fund,” said Edward Deutscher, Senior Vice President of Merchandising and eCommerce at Hard Rock International. “Our limited-edition collaborative T-shirt supports Hard Rock’s ongoing efforts to protect Earth’s natural resources and implement ethical sourcing, while offering eco-friendly fashion that supports the environment.”
Taking inspiration from Hard Rock’s long-standing and renowned brand mottos, the “Save the Planet” T-shirt was created using off-white cotton and recycled polyester yarns by REPREVE® to reinforce ethical sourcing and environmentally-conscious shopping habits. By avoiding the use of new petroleum while manufacturing these shirts, fewer greenhouse gases are emitted, thus conserving water and energy throughout the process.
“Our collaboration with Hard Rock will engage people in our mission – protecting the future of nature,” said Sheila Bonini, WWF’s Senior Vice President of Private Sector Engagement. “This new campaign will not only help support WWF’s conservation work, but we hope it will also inspire their customers to become environmental champions.”
In partnering with World Wildlife Fund, which Charity Navigator rated at 96 percent for transparency, Hard Rock furthers its commitment to fans by working with a charity partner that puts public transparency at the forefront of its mission. The T-shirt is available online on the Hard Rock website.