Flipkart, Asus announce strategic partnership for India

Flipkart has signed a Memorandum of Understanding for an exclusive partnership with Taiwanese smartphone maker ASUS.

Flipkart CEO Kalyan and ASUS CEO Jerry Shen announced long-term strategic partnership to launch Indian consumer-oriented products.

Under the partnership, the first smartphone that will be launched is ZenFone Max Pro with Snapdragon 636 on April 23, 2018.

The purpose of this partnership includes:

  • Flipkart will be the primary sales channel for ASUS ZenFones
  • The MOU will further provide customers with the opportunity to enjoy exclusive access to ASUS ZenFones on the e-commerce platform
  • Both the companies will collaborate in the co-creation of new products for the Indian market based on consumer insights
  • Both the companies will extensively support each other in the planning and execution of marketing activities for ASUS ZenFones.

ASUS India took to the Twitter and wrote, “Towards incredible! Our partnership with @Flipkart aims to make the best-in-class technology available to all.”

Commenting on the partnership, ASUS CEO Jerry Shen said, “As a core pillar of our consumer centric strategy in India, we see tremendous opportunity in creating products and services that address India’s special market needs. With Flipkart’s partnership, we aim to gain more insights about Indian consumers’ needs which can help us develop even more suitable products for the Indian market.”

Commenting on the announcement, Flipkart CEO Kalyan Krishnamurthy said, “Flipkart has driven the adoption of smartphones in India, and grown the market, through innovations and a deep sense of knowing what consumers want. With this partnership with Asus, we’re multiplying those efforts by collaborating to leverage our individual strengths — data-driven research & insights, and technological prowess to build smartphones truly customized for India.”

ASUS also announced support for digitising India and helping the digital education of the needy in Indian society through its CSR initiatives.

At the event, ASUS also displayed a complete lineup of new innovations since 2014 including smartphones, motherboards, gaming PC, high-end routers and even the first smart home robot Zenbo to demonstrate ASUS technology and innovation capabilities.

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