Dell has announced a partnership with Marvel Studios for the upcoming movies — “Ant-Man and The Wasp” film.
As per the company, a range of Dell hardware has been used for creating the visual effects in the film.
Marvel Studios enlisted VFX vendors, several of which utilized Dell technologies, including Dell EMC PowerEdge servers, and Dell Precision workstations, to provide the computing power and storage capacity necessary for visual effects.
With the movie set to hit theatres, Dell stated that fans will be able to catch a glimpse of the new G5 15, a gaming laptop with the award-winning XPS 13. Apart from the G5 15, Dell devices make several appearances in settings like Hank Pym’s lab and at the X-CON security offices.
— Dell (@Dell) June 25, 2018
Commenting on the collaboration, Mindy Hamilton, Marvel’s Senior Vice President of Global Partnerships and Marketing said, “What’s great about this partnership is that it allows our on-screen tech to become a bit more tangible to viewers.”
Apart from aiding the operations, Dell has also launched a ‘ global advertising campaign around Marvel Studio’s “Ant-Man and The Wasp” to bring to life the “super powers” of technology.
“We might not be able to replicate Hank Pym’s advancements quite yet, but we hope that the film inspires people to continue pushing the boundaries of what’s possible just like our heroes do,” Mindy further added.
Not only this, fans can now enjoy more adventures with an exclusive custom comic featuring Dell computers. The comic will be distributed both digitally on marvel.com/dell and on Dell social channels as well as via a sneak peek insert in Dell’s June US Gaming Catalog. The printed edition was also distributed as a collectible during the E3 convention, and will be given out at San Diego Comic-Con; and at other promotional events across the U.S., Australia, New Zealand, United Kingdom, India, and Brazil.
Ant-Man and the Wasp is set to release on July 13 in India.