State-run telecom firm Bharat Sanchar Nigam Limited (BSNL) roped in Indian boxer MC Mary Kom as its brand ambassador. As per the association, Mary Kom will be promoting the brand for two years.
“One thing I always say is never give up, always fight and win. BSNL is also full of energy and together we will be a champion,” Kom said on the association.
The telecom company will run television commercials, print advertisements and tariff plan endorsement with Kom.
“I am sure with her presence on our side. her agreeing to be BSNL brand ambassador, is going to send a huge message to competitors also. BSNL has already shown in such intense competition, how well can BSNL do,” telecom secretary Aruna Sundararajan was quoted as saying.
The brand will be spending Rs 30 lakh during the period on brand promotion.
“There is a lot of similarity between the strength of BSNL and Mary Kom. We are delighted to have associated BSNL with her for a period of next two years,” BSNL chairman and managing Director Anupam Shrivastava said on the collaboration.
The five-time world boxing champion said that she is gearing up for world championship which will be hosted by India this year in November.
(With inputs from PTI)