Boomplay, the largest music streaming and download service in Africa, has signed a direct licensing agreement with Warner Music to bring the record company’s diverse global roster of music to the region.
Under ther terms of agreement, it will allow Boomplay to distribute Warner Music’s extensive catalogue of more than one million songs to its community of listeners in ten countries; Cameroon, Cote d’Ivoire, Ghana, Kenya, Nigeria, Rwanda, Senegal, Tanzania, Uganda and Zambia.
The deal will provide Warner Music’s artists with direct access and exposure to Boomplay’s millions of users in the region, while bringing Boomplay one step closer to its goal of bringing all music from around the world to Africa.
Joe He, CEO of Boomplay, says: “Major deals with internationally recognized partners such as Warner Music continue to push us closer to our aim of building the largest online music distribution platform in Africa. We are looking forward to a successful partnership and business continuation with WMG in what are truly exciting times for the African Music Industry.”
Alfonso Perez-Soto, EVP, Eastern Europe, Middle East and Africa, Warner Music, adds: “We are happy to partner with Boomplay to bring our amazing artists’ music to millions of listeners across Africa. The streaming service already has tremendous reach across the continent, yet they continue to expand exponentially.”
Boomplay (formally known as Boom Player) is a music and video streaming & download service developed and owned by Transsnet Music Limited.