PC Chandra Jeweller has announced Bollywood actress Kriti Kharbanda as its new brand ambassador to promote the popular jewellery brand pan India.
The 29-year-old said in a statement, ” I feel really honoured and happy to be part of the P C Chandra team. It’s my first jewellery endorsement and because I have also studied jewellery design, it’s something very close to my heart and I feel very happy being associated with the brand.”
Kriti appeals to the masses and her brand presence resonates with the luxurious style of PC Jewellers as a brand. Since her movie ‘Shaadi Mein Zaroor Aana’ alongside Rajkumar Rao had a wedding as its backdrop, it helped the makers of the brand to sign her, targeting the right consumers and the potential market.
On the professional front, Kriti was last seen in the recently released film “Yamla Pagla Deewana Phir Se” alongside the Deols and will next be seen in the fourth installment of the comedy franchise “Housefull”. The romantic comedy also stars Akshay Kumar, Riteish Deshmukh, Bobby Deol, Kriti Sanon, Pooja Hegde, and others.