Bollywood actress Anushka Sharma has joined hands with Fujifilm India for a digital partnership to promote its Instax range of instant cameras.
“The collaboration with Anushka known for her “inherent charm” and “novelty” is for the period of August to November 2018,” the company announced via a statement on Friday.
Fujifilm plans to influence Anushka’s 45.2 million-plus social media fans and influence over the modern youth to support the product’s popularity.
Anushka said in a statement, “Preserving memories with a physical print is the product’s USP. For me, photography is all about self-expression and preserving memories.”
“Instax captures the magic of the moment and seals it in a picture – instantly, and serves as reminders of those beautiful memories forever. The most compelling reason to use it in the age of digital photography is uniqueness. Once an image is taken, it is truly a one-of-a-kind photo made special with the unique feel of a physical print,” she further added.
Sharing an image showcasing the product, Anushka took to the Instagram and wrote, “Got my hands on this cool Instax SQUARE SQ6…An Instant camera brings out so much nostalgia.”
According to Haruto Iwata, Managing Director, Fujifilm India Pvt Ltd, Anushka’s uniqueness and charm perfectly blends with their brand, and she embodies what the product is about “young, fun and ‘kawaii’ (cute in Japanese)”.
On the professional front, Anushka is gearing up for the release of upcoming film ‘Sui Dhaaga’ starring Varun Dhawan, which is based on the concept of ‘Made in India’ initiative. Anushka will also be seen in the Aanand L Rai directorial ‘Zero’ featuring Shah Rukh Khan and Katrina Kaif.