British clothing and accessories brand Ted Baker has set foot in India with its maiden store at the Chanakya Mall in New Delhi. The high street label is best known for its understated aesthetic and focus on handcrafting and ergonomics.
The brand has been brought to India in partnership with Aditya Birla Fashion and Retail Limited.
Speaking on the occasion, Amit Pande, Brand Head, Aditya Birla Fashion and Retail Limited, said, “Ted Baker is an iconic brand and we are excited to bring it to our Indian consumers, who have a personal sense of style and appreciate good design, with a perfect blend of British sophistication. The brand will cater to both men and women in the luxury space.”
Made using traditional and locally-sourced Indian textiles and embellishments, the new store is a contemporary take on Ted’s travels. Starting with the rich jewel tones in traditional Indian dress, the designer has juxtaposed these with inspiration drawn from the crown jewels for a uniquely British twist.
Inspired by the Crown Jewels, the new store has a diamond formation timber floor through the store.
(Image Source: Vogue)
Reminiscent of a British lady’s bedroom, the fitting rooms come with all opulent gold trims, elaborate printed wallpaper and wall-hanging jewel pendants.
The brightly-lit store comprises of oh-so-pretty ruffles, full skirts, stunning dresses with intricate embroidery, lustrous jacquards and geometric chevrons among others.
(Image Source: Vogue)
The legacy of pearls continues their reign at the Ted Baker store.
Launched in 1988 as a shirts store in Glasgow, the high street label is known for its versatile bags and accessories.
Situated at the capital’s newest fashion destination Chanakya Mall, the sprawling 1,600 sq. ft. store continues the brand’s legacy to have interiors that are bespoke to their location, taking into account the surroundings and local culture.
