Bata has partnered with Coca Cola for a new collection of shoes which will be part of the ‘Heritage collection.’
The heritage collection is a range of tennis shoes that was first launched in 2015.
The Bata Heritage collection has launched a collection of sneakers with Coke’s signature red and white branding.
The Bata Tennis shoe has been manufactured since 1936 in India for school children to wear for their Physical Education classes and continues today to be one of the brand’s best-selling shoe.
In 2014, to celebrate its 120th anniversary, Bata launched its Bata Heritage collection to showcase heritage products from its vast archives (since 1894) of shoes that had a real impact in many different countries.
The aim is to share their great pride in Bata’s long history, its authentic products and its positive impact around the world.
Recently Bata Heritage and Coco-Cola have joined hands to launch an iconic capsule collection of the Bata Tennis and Hotshot shoes that were a rage in the 1930’s.
Earlier , Coca Cola has tied up with clothing brand Kith and sneaker brand Converse to launch a line of accessories and clothing.