Epic Rights and Perryscope Productions, exclusive retail branding partners for Authentic Hendrix, which celebrates the extraordinary artistry, style, vision and talent of iconic rock guitarist Jimi Hendrix announced a new luxury apparel partnership.
The association blends the spirit of Hendrix with Los Angeles-based fashion label Libertine, founded by innovative designer Johnson Hartig.
The Authentic Hendrix-Libertine partnership involves the creation of a luxury men’s and women’s apparel capsule collection, inspired by Hendrix’s singularly legendary style, which will be interpreted and designed by Hartig.
The collection is set to debut in spring 2019 and will be supported by a soon-to-be-announced event and marketing initiatives.
To kick-start the new collaboration and in celebration of the 50th anniversary release on November 9 of Hendrix’s seminal album Electric Ladyland (October 1968), the partners celebrated at a Fred Segal’s West Hollywood location where Hartig unveiled a newly-created, limited-edition Jimi Hendrix unisex shirt, inspired by the photograph Hendrix had originally wanted for the Electric Ladyland album cover. The shirt will be available for a limited time exclusively at Fred Segal.
“Jimi’s style was part of his persona. Although it was deliberate and not accidental, he didn’t even have to try to be spectacular. He just was,” explained Experience Hendrix and Authentic Hendrix CEO/President Janie Hendrix.
“Jimi Hendrix defied expectations and pushed musical and performance boundaries as well as fashion boundaries to unbelievable heights,” said Johnson Hartig.
Originally released on Oct. 16, 1968, Electric Ladyland is the source of such legendary Hendrix tracks as “All Along the Watchtower,” “Voodoo Child (Slight Return),” “Crosstown Traffic” and “Burning of the Midnight Lamp.” It is commonly acknowledged by Hendrix cognoscenti as the most fully realized, cohesive project of his entire career.
In celebration of the 50th anniversary of the release of the Jimi Hendrix Experience masterpiece Electric Ladyland, Experience Hendrix, L.L.C. and Legacy Recordings, the catalog division of Sony Music Entertainment, are releasing the deluxe-edition box set.
As the founding force behind Libertine, Johnson Hartig ups the ante in fashion by creatively immersing himself and those around him on a whimsical trip where old-school classics meet new school know-how. Having first launched the label in 2001, today he continues upon his quest of single-handedly revolutionizing the ready-to-wear market for men and women. Hartig paved the way for the current embellishment movement with signature graphics illuminations, sublime screen printing, and crystal/embroidery follies.