Sports performance brand ASICS has roped in Indian fast bowlers Jasprit Bumrah and Bhuvneshwar Kumar as their first brand ambassadors in the country.
Sharing his excitement, Bumrah said, “I am extremely happy to represent ASICS in India. Being an ASICS athlete gives me the pleasure of working with a brand that I have been a fan of since my early years.”
The association will see Jasprit and Bhuvneshwar join forces to underscore the company’s commitment towards India.
Commenting on the brand association, Managing Director of ASICS India Rajat Khurana said, “This partnership is also an extension of the Global ‘I Move Me’ campaign for ASICS. Their commitment to fitness on and off-field leading to team India’s success is commendable, they truly resonate the brand’s core value. As a part of this partnership, we are looking forward to inspiring others to join us in our initiative of making India fit.”
“I am absolutely thrilled about representing one of the leading brands in the world. As an athlete and a fast bowler, shoes are a very important part of our lives. ASICS is one brand that I completely trust and believe in, given the best in class technology that it offers,” Bhuvneshwar said.
ASICS has been developing sports shoes and apparel for more than 60 years now.