Argos launched their first range of road bikes, which are designed by cyclists, for cyclists.
A new and exclusive collaboration between the UK’s leading road cycling publications Cycling Plus and largest digital platform BikeRadar launched earlier this month at Argos.
The unique partnership, developed and managed by specialist brand extension and licensing agency three60brands to create a range of three industry-leading road bikes under the Argos owned ‘Challenge’ brand.
The bikes were designed from scratch, utilizing some of the most experienced road bike testers in the UK. The teams at Cycling Plus and BikeRadar have unrivaled knowledge having tested thousands of bikes from all ends of the market allowing us to create completely new bikes with bespoke frame and fork design that blend comfort and speed.
The bikes were priced at £199.99, £249.99 and £329.99 respectively.
The range is available nationwide and will be promoted via all immediate media’s cycling publications and social channels.