Food Licensing 

Can’t keep calm! Kit Kat Drumsticks now exists

What happens when two iconic snack foods meet? Nestlé is combining our beloved candy and an American favorite ice cream treat, the Drumstick, to create a new delicacy — the KitKat Drumstick. According to media reports, Kit Kat Drumsticks will be sold at Kroger stores nationwide and will be sold at other grocery stores, soon. The new Kit Kat Drumsticks will have a chocolate wafer twist on the iconic packaged ice cream cone. A food blogger took to the Instagram and wrote, “Break me off a piece of that KitKat…ice…

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Toy Licensing 

This February, Lego Group to unveil product range for ‘The Lego Movie 2’

Inspired by the film, The Lego Group brought to India, an array of engagement activities and its latest movie-themed product range, taking Lego lovers across age groups on an epic building journey! The Lego Movie 2 that releases worldwide on February 8 in association with the Warner Animation Group is a direct sequel to The Lego Movie (2014). The saga of the movie will continue with the launched product range through which fans will continue to live the journey of the movie. One of the most coveted products from the…

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Celebrity Licensing Fashion & Accessories 

Kylie Jenner to launch Valentine’s Day makeup collection on THIS day!

Want to gift your girlfriend an exquisite makeup collection on February 14? Fear not, the beauty mogul is here again to surprise us with beautiful products. The youngest of Kardashian, Kylie Jenner will be releasing Valentine’s day collection on February 1.   View this post on Instagram   Three must-have Valentine’s lip sets ❤️ The Forever Set, The Love Set and the Soulmate Set launching Feb 1 💋 A post shared by Kylie Cosmetics (@kyliecosmetics) on Jan 26, 2019 at 5:16pm PST The 2019 Kylie Cosmetics Valentine’s Day collection will…

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Celebrity Licensing Fashion & Accessories 

A dream collaboration: Jacqueline Lash by Huda Beauty is out now!

Finally! The Jacqueline Lash by Huda Beauty and Moi is out now. The beauty-blogger-turned-entrepreneur Huda Beauty had partnered with Bollywood actress and model Jacqueline Fernandez to release a line of eyelashes. In a first-of-a-kind collaboration, Huda Beauty x Jacqueline lashes launched on shophudabeauty.com on January 29. In a series of pictures, the actress took to the Instagram to reveal the lashes. Jacqueline shared a stunning picture on Instagram captioning, “Today’s the day!!!  I’m so excited that my lash collab with @hudabeauty, the Jacqueline Lash, is launching across the world! Make…

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Merchandise Licensing 

Animation International to represent Purple Turtle in India!

In what could be termed as good news for cartoon lovers, Animation International India has got the licensing and merchandising rights of leading pre-school and home-grown IP, Purple Turtle. Purple Turtle is now officially available for licensing and merchandising. Sharing an image, the company took to the social networking sites for the announcement. Recently, Animation International also bagged the official license for comic legend Charlie Chaplin. Animation International Limited, one of the most renowned and respected names in content licensing and syndication industry across Asia has been active for the…

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Celebrity 

Actor Ranbir Kapoor to endorse Coca-Cola: Report

Bollywood actor Ranbir Kapoor may soon be appointed as the next brand ambassador of Coca-Cola, according to a Business Standard report, citing sources close to the information. An official confirmation for the same can be expected shortly. The actor is already having discussions with the beverage brand for endorsement. The report also added that Kapoor is negotiating a multi-year contract with the brand. As per the BS report, Kapoor, who was the face of rival Pepsi earlier, is negotiating a multi-year contract with Coca-Cola. He had been charging Rs 6-8…

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Character & Entertainment 

Tom and Jerry live-action movie will begin filming in Summer 2019

In what could be termed as good news for all the cartoon lovers, the Tom and Jerry movie will begin filming this summer after being officially announced last year. Earlier in October last year, it was declared that Warner Bros. was developing a live-action/animated hybrid Tom and Jerry movie. According to media reports, the movie will be directed by Tim Story and the filming will begin sometime this Summer in Warner Bros. Studio Leavesden, England. Bryan Schulz, Cornelius Uliano, and Eric Gravning are on board for the animated movie, as…

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Collaborations Sports 

LicenseWorks, Ironman launch product licensing program in India

LicenseWorks, a full-service strategic brand licensing agency has partnered with IRONMAN, a Wanda Sports Holdings company, to extend the Ironman, Iron Girl and Iron Kids brands in India to best-in-class manufacturers and retailers across all categories from apparel, footwear, and fitness equipment to healthy food alternatives. As per the agreement, LicenseWorks will develop a comprehensive execution strategy to enhance Ironman athletes’ and casual fans’ relationship with the brand beyond its events. This will allow consumers to engage and be inspired in new ways through the association with a world-class and…

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Fashion & Accessories Fashion Licensing 

Celebrate love with ‘Kama Ayurveda X Manish Arora’ limited-box collection!

With the season of love, comes a beautiful and unique collaboration. India’s popular luxury beauty brand Kama Ayurveda has partnered with ace Indian designer Manish Arora to create a Valentine special limited-edition box. Titled as ‘Love is Love’, the box contains Kama Ayurveda’s bestseller pure rose water re-designed in Manish Arora’s exclusive packaging, along with an attractive Manish Arora brooch. The handcrafted brooch displays intricate zardosi embroidery and is available in the shades of pink and blue. Each box carries a personalized note from Manish Arora and Kama Ayurveda –…

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Apparel Licensing Jewellery licensing TV Series Licensing 

Masaba Gupta’s ‘Game of Thrones’ collection to unveil on April 9

What happens when we finally got a date? The excitement doubles! Recently, HBO revealed the date of the premiere for the last season of Game of Thrones, which will take place on April 14. India will be able to watch the season 8 premiere on April 15, either on Hotstar or Star World. Now, we have a date for Masaba Gupta’s collection also. The ace designer is all set to launch the official ‘Game of Thrones’ collection on April 9, 2019. Revealing the launch date, the designer posted an image…

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