Author: Sutikshya Mallick

Cricketer KL Rahul launches exclusive lines of ‘Gully’ on Koovs

July 19, 2018

Indian cricket superstar KL Rahul launched exclusive lines of his new athleisure brand ‘Gully’ on Koovs.com. Gully is a cult brand inspired by street sport, rap, and hip-hop, with an emphasis on comfort, quality, and affordability, aimed at the youth of India. According to the young cricketer, the brand ‘is rooted in culture, music, and […]

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Britney Spears, Revlon launch ‘Prerogative’ fragrance

July 19, 2018

Global pop icon and award-winning entertainer Britney Spears, along with leading global beauty company Revlon, announced the launch of ‘Britney Spears Prerogative’. A fragrance with no boundaries, Britney Spears Prerogative is an olfactive statement of authenticity and individuality, designed to embolden anyone who wears it to be whoever they want to be. “Prerogative is all […]

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Ahead of World Cup, Opro inks new deal with USA Rugby

July 19, 2018

USA Rugby has named Opro as their official mouthguard partner. Under the partnership, the UK-based company will be supplying both the men’s and women’s national teams with specially designed mouthguards. The transaction was done ahead of the Rugby World Cup Sevens 2018 in San Francisco this year. The mouthguards will be made available for purchase […]

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From apps to aggregation: MoMedia deals prove digital distribution dominance

July 18, 2018

MoMedia, the digital distribution service-provider, has announced a slew of deals in line with its strategy of maximizing every possible digital opportunity for its growing portfolio of brands. Under the end-to-end strategy, the digital distributor and content-management company will add app distribution to its offer, and ramp up the volume and variety of its licensing […]

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Giordano International inks exclusive master licensing deal with Brandzstorm India

July 18, 2018

Hong Kong-based Giordano International Limited has signed a long-term exclusive master licensing agreement with Brandzstorm India Marketing for apparel, footwear, and accessories. Brandzstorm India will hold exclusive rights to manufacture, distribute and retail Giordano in the aforementioned product categories. Giordano is one the best known global apparel retailer with over 2,400 boutiques operating in over […]

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From Alia to Madhavan: Here are some of the brand endorsements in recent times

July 17, 2018

Celebrity endorsement is an effective means of advertising since most of the people have their own favourite idols. They would like to follow their idols so this strategy is employed by the brand managers to promote their product. Take a look at some of the brand endorsements in past weeks: EliteMatrimony ropes in R Madhavan […]

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Ted Baker inks new licensing agreement with Delta Galil

July 17, 2018

Global British lifestyle brand Ted Baker has inked an exclusive new licensing agreement with Israeli’s Delta Galil Industries, Ltd, the global manufacturer and marketer of branded and private label apparel products for men, women, and children. The new five-year agreement will allow Delta Galil to develop, produce and distribute men’s underwear, loungewear and thermal wear […]

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FREAKY FRIDAY: Tracing the cosmetics journey of the youngest self-made US billionaire ‘Kylie Jenner’

July 13, 2018

The financial magazine Forbes estimates that Kylie’s worth is estimated at USD 900 million, making her not just the richest member of the Kardashian-Jenner clan but to become the youngest self-made billionaire ever. Currently, Facebook’s brainchild Mark Zuckerberg is the current record holder of the title, whose worth was estimated at USD1 billion at the […]

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Here’s how Target is celebrating 20th Anniversary of Harry Potter

July 13, 2018

To celebrate the 20th Anniversary of J.K. Rowling’s Harry Potter and the Sorcerer’s Stone, Target is all set to unveil a slate of exclusive merchandise and products. According to a report in the Global License, the featured items include: Harry Potter x LEGO building sets, available at Target stores. Exclusive Dobby, Basilisk and Tom Riddle […]

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Kohler appointed as principal partner for Manchester United

July 13, 2018

Manchester United and Kohler have agreed to a multi-year global partnership. As per the partnership, the Kohler brand logo will feature on the sleeve of the most iconic and best-selling club shirt, for both the men’s and women’s teams. The partnership also includes joint participation on game day activities, innovative improvements to club facilities, global […]

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