Author: Sutikshya Mallick

Its official! Melbourne’s Etihad Stadium renamed as Marvel Stadium

May 26, 2018

In what could be termed as a great news for superhero fans, Etihad Stadium in Melbourne (Australia) has officially rebranded as ‘Marvel Stadium’ following an eight-year deal between Melbourne Stadiums Limited and Disney. The official rebrand will come September 1, along with a Marvel retail store and other activations at the AFL home. The deal […]

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The Weeknd announces ‘Starboy’ Marvel comic, unveils merchandises

May 26, 2018

The Weeknd unveiled his first ever comic book, ‘The Weeknd Presents: Starboy’, in partnership with Marvel. Ahead of the comic book’s release in June, The Weeknd also unleashed a full range of Starboy-themed merchandise for fans, that was also made in partnership with Marvel. The “Vol. I Issue 1” seven-piece collection features an assortment of […]

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30th anniversary of Shark Week: Discovery unveils robust licensing programmes

May 26, 2018

To celebrate Shark Week’s 30th anniversary, Discovery has unveiled its ‘most ambitious merchandising programme with a robust product line-up, including new apparel, accessories, books, toys, packaged goods among others. “Over the last 30 years Shark Week has transformed into a pop culture phenomenon,” said Leigh Anne Brodsky, executive vice president, Discovery Global Enterprises. “We are […]

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Toy Story x Irregular Choice collection launched: Check out these whimsical designs

May 26, 2018

Irregular Choice, which is known for their fun, fantastical, and whimsical designs, launches Toy-Story inspired collections. The collection comprises of various products such as bags, shoes and more. The past collections of the Irregular Choice include Cinderella, The Muppets, Mickey and Friends. (Image Courtesy: Disney Official Blogs) The collection features Disney•Pixar characters you don’t always […]

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FREAKY FRIDAY – Sports Licensing 101: Understanding legalities, scopes and more!

May 25, 2018

India has always been a fan market for sports and sportsmen, which often drives media attention. However, India’s penchant towards sports, can be witnessed in terms of sales of sports licensed merchandise. To most of us, sports licensing is a difficult jargon, which is used often. Let’s break it down for you…… What is Sports […]

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Reliance Industries associates with PROLINE to co-brand sports apparels

May 25, 2018

Reliance Industries (RIL) has entered in a partnership with ‘PROLINE’ to co-brand a range of sports apparel manufactured using its ‘R|Elan’ fabrics. According to the agreement, the R|Elan’ co-branded ‘PROLINE’ products will use RIL’s ‘R|Elan Kooltex’ or ‘R|Elan FreeFlow’ fabrics to manufacture garments with special properties of odour free and quick dry. “The R|Elan technologies […]

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Jungle Book indoor theme parks coming to India, courtesy DQ Entertainment

May 25, 2018

DQ Entertainment (DQE) has inked an exclusive deal with Chiliad Procons to launch multiple indoor theme parks across India inspired by hugely successful IPs such as The Jungle Book, Peter Pan and Robinhood. A new Jungle Book-themed indoor park will debut in Mumbai in 2018, followed by Delhi in 2019 and further expand across major […]

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Jacqueline Fernandez to endorse Casio wrist watches

May 25, 2018

Actress Jacqueline Fernandez has been announced as the brand ambassador for Casio’s women’s range of wrist watches — Sheen, Baby-G and Enticer. The collaboration is a combination of the brand’s ideology with Jacqueline’s fashion and fitness forward attitude. “I have always admired and connected with Casio’s modern, efficient and extraordinary designs across its wide collection […]

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Absolut Vodka announces CPLG as licensing agency for global market

May 25, 2018

The Absolut Company, producer of the popular Absolut Vodka has announced CPLG its licensing agency for the global market. As per the agreement, CPLG will develop a global licensing programme across apparel, fashion, accessories, gifting and barware, targeting men and women of legal drinking age. Steve manners, executive vice president, CPLG, said, “We are thrilled […]

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#LCExcl – Tinkle has evolved both in terms of stories and offerings: ACK Media President Sanjay Dhar

May 24, 2018

“We consider Tinkle as a timeless brand and have made sure that we evolve both in terms of our stories as well as our offerings,” said Sanjay Dhar – President, ACK media on the Nush-Tinkle collaboration. To celebrate and popularize Indian pop-culture, Bollywood actress Anushka Sharma has sought design inspiration from Suppandi for the spring-summer […]

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