Author: Sutikshya Mallick

Celine Dion launches gender-neutral children’s clothing collection

November 14, 2018

Singer Céline Dion has associated with fashion designers Iris Adler and Tali Milchberg, the co-founders of the global children’s fashion brand NUNUNU, to create a new collection of kid’s gender-neutral clothing, CELINUNUNU. “CELINUNUNU believes that fashion builds concepts deep within our minds and changes thought patterns. It aims to free the forces of creativity and […]

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Bebe acquires European fashion brand Charles Vögele

November 13, 2018

GAEBB Group, a joint venture formed by Great American Group, LLC, a wholly-owned subsidiary of B. Riley Financial, and Bebe stores, has acquired the rights to purchase the assets of European fashion retailer Charles Vögele. GAEBB has purchased substantially all common stock and assets, including remaining store inventory and merchandise, real estate, intellectual property, and […]

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Authentic Hendrix, Libertine partner to create luxury apparel collection

November 13, 2018

Epic Rights and Perryscope Productions, exclusive retail branding partners for Authentic Hendrix, which celebrates the extraordinary artistry, style, vision and talent of iconic rock guitarist Jimi Hendrix announced a new luxury apparel partnership. The association blends the spirit of Hendrix with Los Angeles-based fashion label Libertine, founded by innovative designer Johnson Hartig. The Authentic Hendrix-Libertine […]

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Baba Ramdev’s Patanjali enters branded apparel space

November 13, 2018

Baba Ramdev-led Patanjali forayed into the fast-growing branded apparel segment through its brand ‘Paridhan’. The Ayurveda company expects a sale of around Rs 1,000 crore next fiscal, according to a PTI report. The Haridwar-based firm plans to open around 100 outlets of Paridhan by the end of this fiscal and have a network of around […]

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Indian cricketer Rohit Sharma extends partnership with CEAT

November 3, 2018

Tyre manufacturer CEAT has renewed its association with batsman Rohit Sharma for a period of three years. As per the deal, the player will continue playing with a bat that prominently displays the CEAT insignia, in all formats of the game. On his renewed association, Rohit Sharma said, “I am really happy to be continuing […]

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CPLG to represent ‘The Addams Family’ feature in EMEA

November 3, 2018

Metro-Goldwyn-Mayer Pictures has appointed CPLG to represent its upcoming animated feature ‘The Addams Family’ in EMEA, as per a License Global report. According to the deal, CPLG will build a multi-category licensing program, which will include Addams Family-branded dress-up, partyware, apparel, accessories, toys and games, health and beauty, and confectionery. The upcoming film, based on […]

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‘Thugs of Hindostan’ takes over Google Maps. Here’s how

November 2, 2018

Now, your dull travel is going to get a lot more thrilling! Aamir Khan has taken over Google Maps all over India. Confused? Just ahead of Diwali, Yash Raj’s “Thugs of Hindostan” have joined hands with Google Maps in India, where superstar Aamir Khan’s character from the film “Firangi” will be guiding commuters with directions […]

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Lionsgate inks Indian VoD agreement with SonyLIV

November 2, 2018

Lionsgate India and SonyLIV are partnering to kick off next week’s Diwali Festival with the launch of ‘Lionsgate Play’ on the SonyLIV streaming platform. SonyLIV is one of the largest local broadcast-owned over-the-top platforms in India in terms of viewership and consumption.  It is renowned for hit series such as Indian Idol and Kaun Banega […]

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Metropolitan police to launch a line of branded merchandise

November 1, 2018

The Metropolitan Police is all set to launch a line of branded clothing and souvenirs to raise money to pay for more police on the streets. However, brand experts feel the collection is likely to be most popular among tourists and foreign buyers. The licensing deal, which will run until May 2021, has been signed […]

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Mary Kom named as brand ambassador of Women’s World Championship

November 1, 2018

Five-time world champion Mary Kom has been named as the brand ambassador of the 10th edition of the International Boxing Association (AIBA) Women World Championship. The Olympics bronze-medalist, who will be eyeing sixth World Championship title and second gold at home since 2006 during the prestigious tournament, expressed delight over the same and assured that […]

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Adidas, MTV launch ‘Beavis and Butt-Head’ merchandise collection

November 1, 2018

The skateboarding division of Adidas has teamed up with MTV to create a limited-collection of Beavis and Butt-Head merchandise. According to a Nerdist report, the products in the Adidas / Beavis and Butt-Head collection will be priced between the USD30 – USD70 mark. Check out the full collection here: From the hoodie and jacket to […]

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‘How To Train Your Dragon’ video game to release in February 2019

October 31, 2018

A new game of DreamWorks Animation’s ‘How to Train Your Dragon’ franchise has just been announced. The game is expected to launch in February 2019 in both Europe and North America on Nintendo Switch, aiming to coincide with the release of the new movie ‘How To Train Your Dragon: The Hidden World.’ The game comes […]

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Now, Facebook will let you add a song to photos, videos

October 31, 2018

Facebook will now allow users to add music to Stories and also in their News Feed posts. Facebook has introduced new music features, including an option to add a song to photos and videos that has been shared to Facebook Stories. “And, we’re bringing it to News Feed, too!” Facebook said in a statement, adding […]

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Vans, NASA launch ‘Space Age’ footwear collection

October 31, 2018

American skateboarding shoes brand Vans has teamed up with the United States federal Agency NASA for the launch of a new ‘space age’ collection. The collection will be centered around Vans silhouettes Old Skool, Sk8-Hi MTE and Slip-On and will showcase the NASA logo at the lateral, over the wording “John F. Kennedy Space Center,” […]

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