Licensing Industry showing itself to be resilient & optimistic in Covid19

What a time to be starting a new column! The stuff of nightmares has arrived to bring almost all business to a grinding halt. I have to say, though, three months into the UK ‘lockdown’ – with similar restrictions in most countries – Licensing Industry showing itself to be resilient & optimistic in Covid19. The pattern everywhere seems to be similar: manufacturers supplying food and drink to the grocery business, largely supermarkets (but some smaller food stores have stayed open, too) have managed to maintain sales of licensing products to…

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