Author: Editor

Cinépolis screens iconic UEFA Super Cup finals as Liverpool takes on Chelsea

August 21, 2019

Cinépolis, India’s 1st international and the world’s 2nd largest movie theatre circuit in terms of attendance, is recreating the stadium feels once again for the football buffs in India, by screening the Super Cup finals live, which is being held in Turkey. The match will be screened live at 12:30 am in select Cinepolis cinemas, […]

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Toonz Retail expands its presence in Maharashtra, launches its 3rd store in Nagpur

August 21, 2019

The fastest homegrown kid’s retail chain, Toonz Retail, further expands its presence in the 3rd largest city of Maharashtra – Nagpur, launches its3rdstore. Successfully operating 100+ stores spread across 64 cities in 16 states, Toonz Retail offers a wide range of products for all needs and occasion of kids from 0-12 years of age. The […]

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Chupa Chups ties with Japanese retailer G.U.

August 10, 2019

The sweet vibe of Chupa Chups keeps spreading in fashion retailers around the world. This summer the trendy Japanese retailer G.U. has developed a complete Chupa Chups range of pop and vintage t-shirts for young girls. Chupa Chups has been regularly collaborating with Fast Retailing through previous collaboration with UNIQLO. This summer G.U. launches a […]

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MTV targets substantial viewership growth in 2019

August 10, 2019

Viacom18-owned youth GEC MTV is targetting substantial viewership growth in 2019 compared to 2018. The channel has claimed that it attracted 700 million views and 3.67 billion minutes of viewership in the first half of 2019, across TV and the OTT platform Voot. To get to this target the broadcaster has announced a slew of […]

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Indian fans can now book NBA pre-match tickets on BookMyShow

August 8, 2019

NBA had partnered with online ticketing platform BookMyShow to promote and market the event in the country. A professional basketball league, NBA has established international presence in 215 countries and territories in 49 languages. In India, the pre-match games will be played between Indiana Pacers and Sacramento Kings at over 4,000-seater NSCI Dome in Mumbai […]

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Ginsu Partners with JRL Group to launch a brand licensing program

August 8, 2019

Ginsu, one of the most well-known brands in the cutlery industry, has partnered with JRL Group, naming them as the brand’s exclusive licensing agency. Going forward JRL Group will be charged with developing and managing a strategic licensing program across multiple categories. Ginsu knife sets have been a mainstay in the cutlery industry since its […]

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Igloo debuts limited-edition SpongeBob SquarePants Playmates Coolers

August 7, 2019

Igloo Products Corp. (“Igloo”), the industry leader in coolers, has announced their new collaboration with Viacom Nickelodeon Consumer Products (VNCP) and Nickelodeon’s iconic character, SpongeBob SquarePants. Nickelodeon is commemorating 20 years of SpongeBob SquarePants this year, and in celebration, VNCP is expanding product collaborations for their beloved character. “For the last 45 years, the trusted […]

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The Rolling Stones and The NFL League unite for a co-branded merchandise partnership

August 7, 2019

The Rolling Stones have historically been a savvy marketing machine, churning out creative lines of merchandise over the course of their 57-year run as “The World’s Greatest Rock ’n’ Roll Band.” Their current “No Filter” tour of North America is no exception. Bravado, the Stones’ exclusive brand management and merchandising vendor and part of Universal […]

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Viacom acquires Garfield Brand for Nick portfolio

August 7, 2019

Viacom has announced plans to acquire Paws Inc., the global rights owner of the Garfield and the U.S. Acres franchises. Following the completion of the acquisition, Viacom subsidiary Nickelodeon will develop a new Garfield animated television series. Global merchandising rights for Garfield will be managed by Viacom Nickelodeon Consumer Products, including the property’s existing portfolio […]

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Barco® Uniforms Celebrates 90th Anniversary

August 6, 2019

Barco® Uniforms (Barco), a recognized leader of design innovation in the premium Healthcare apparel industry, celebrated its 90th anniversary on, August 1. Since its founding in 1929, Barco has grown to become a global apparel industry powerhouse and is widely recognized as the pioneer of the modern medical scrubs industry. One out of every three Healthcare […]

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Cinépolis hosts special preview of ‘Hobbs & Shaw” in 4DX, IMAX & Dolby Atmos formats!

August 5, 2019

Cinépolis, India’s 1st international and the world’s 2ndlargest movie theatre circuit in terms of attendance, hosted a special preview of the action thriller ‘Hobbs & Shaw’,  a day before the movie released in India. The much awaited sequel of the popular franchise, ‘Fast and Furious’ was screened across Bangalore, Mumbai and Delhi in the most innovative […]

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All American Licensing signs Stan Lee’s POW! Entertainment

August 2, 2019

All American Licensing (AAL) has signed on with Stan Lee’s POW! Entertainment, Inc. to develop a comprehensive portfolio of uniquely branded products based on the global icon Stan Lee, including his name and likeness, signature, and famous catchphrases and trademarks, such as “Excelsior!”     Stan Lee was the creator of many successful Marvel characters that have generated more […]

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Australia Ninja Warrior Licensed Merchandise Launches

August 2, 2019

Australia Ninja Warrior, which has dominated primetime viewing across Australia, has launched a range of exclusive branded merchandise. Leading brand extension agency, Asembl, has brokered a deal between Nine and the Australian sportswear company, BLK, to launch an extensive Australia Ninja Warrior branded sports apparel collection. Available now, merchandise includes men’s and womens T-shirts, shorts, […]

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Filippo Laterza and MDL present: The Angry Birds Movie 2 fashion collection!

August 1, 2019

Maurizio Distefano Licensing (MDL), which has been appointed to manage the worldwide rights for the talented young Italian stylist Filippo Laterza, has announced the launch of a new Filippo Laterza collection. It’s themed around the new movie inspired by the globally successful property Angry Birds, which is also represented by MDL. Born in 1995, Filippo […]

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