Author: Editor

Chhota Bheem Kung Fu Dhamaka movie merchandise now available at Toonz Retail

May 17, 2019

One of India’s fastest growing kids retail chain, Toonz Retail, has associated with Green Gold Animation Pvt. Ltd. to sell exclusive merchandise of Chhota Bheem’s Kung Fu Dhamaka movie across their Pan India Retail chains. Toonz is the Official Fashion Partner for the Movie of Kung Fu Dhamaka. Toonz, being one of the most preferred […]

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Changing tides of the Indian licensing industry

May 17, 2019

Licensing & Merchandising in India is dynamically changing with advancements in technology and digital space. With a number of international brands strategizing on India via licensing, this has now opened new prospects to the industry. Last year India ranked among the top 25 global markets for licensing and merchandising. Pegged at $ 1,476 million, India […]

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Bangarang signs up with Muhammad Ali Brand

May 16, 2019

Bangarang and its in-house brand Superare has signed a licensing deal with the Muhammad Ali brand. The partnership will lead to a collection of Bangarang apparel inspired by the former Heavyweight Champion of the World. The collection includes a range of t-shirts, tank tops, hats and hoodies. Each item in the line will consist of […]

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Blue Ant Media buys preschool series Jelly Jamm

May 16, 2019

Canadian producer, distributor and channel operator Blue Ant Media has bought CGI animated preschool series Jelly Jamm from its Spanish creator Vodka Capital. The deal includes two seasons of the show, 13 original songs, 17 characters, social media platforms and all licensing and merchandising rights. Blue Ant Media said it will explore the possibility of […]

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LIMA rebrands itself as Licensing International

May 16, 2019

The International Licensing Industry Merchandisers’ Association (LIMA) – the world’s leading brand licensing trade organization – has announced that it will be known as Licensing International moving forward, marking a new era for the professional licensing community. This new brand identity is designed to better reflect the current state of the licensing industry and where […]

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Trademark Filling in India- Importance and Analysis of the Market

May 15, 2019

The Government of India has been taking significant steps to develop favorable arena for Trademark filing. With registered trademark, one can stop others from using the trademarked business name/logo/word with respect to goods or services. Trademarks serve as a mark for identification of good or services and provide a better way to reach out to […]

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Two new licensees join the Angry Birds nest!

May 15, 2019

New partners have joined the programme for world-famous gaming brand Angry Birds, after Bulldog Licensing secured deals with two major licensees. Angry Birds is the mobile game series that has transcended its original medium to become a global phenomenon. The franchise features a host of titles and is one of the most popular mobile game […]

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Game of Throne season 8: How brands banked on the merchandizing bizs

May 15, 2019

Winter is coming’ yes Game of Thrones fans experienced winter this summer season with the launch of the much awaited Game of Thrones season 8. The GoT mania took Indian fans by storm in the days leading to its final season opener, as pointed out by internal data at Instagram, India. India emerged as the […]

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TeamTO appoints Surge as exclusive licensing agent or Mighty Mike in US & Canada

May 14, 2019

Leading European kids entertainment studio TeamTO has appointed New York based Surge Licensing as the exclusive licensing and merchandising agent for the Mighty Mike brand in the U.S. and Canada. The appointment coincides with the 2019 international roll-out of the beloved kids’ series across TV channels.  Mighty Mike which premiered on Family Channel (Canada) in […]

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Toonmart opens new store in Nashik

May 14, 2019

Toonmart the toy store selling official character merchandise and toy products has annunced opening of its new store in Nashik, Maharashtra. Speaking on the launch of the new store Yatish Jain, CEO & Co-Founder, Toonmart said, “We are very happy to open our new store and spread our footprints in Nasik City. We had a […]

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Netflix acquires children’s media brand StoryBots

May 13, 2019

Netflix has acquired StoryBots, the company behind the original Netflix children’s series “Ask the StoryBots.” StoryBots was founded by Gregg and Evan Spiridellis, the creators of JibJab. The price of the acquisition will be immaterial to Netflix, according to reports. The acquisition marks a turn for the company toward buying intellectual property. It’s Netflix’s second […]

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TiVo to separate its product and licensing divisions

May 11, 2019

TiVo Corporation announced that the company’s Board has unanimously approved a plan to separate its Product and IP Licensing businesses. Based upon an extensive review of strategic alternatives, TiVo’s Board of Directors decided that separating its Product and IP Licensing businesses is believed to be the best strategy to maximize shareholder value. Accordingly, TiVo intends […]

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Nickelodeon India’s Sonic to Premiere ‘Golmaal Jr.’ on 13th May 2019

May 10, 2019

Nickelodeon Sonic, India’s first channel for the action-loving generation, will premiere Golmaal Jr., a brand-new animated series based on the Golmaal movie franchise, on Monday 13th May 2019 at 1:30pm! Following launch, new episodes will air daily at 1:30pm on Sonic Gang. Golmaal Junior will have the same format as the movies and will have three […]

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Reliance acquires toy maker Hamleys

May 10, 2019

Reliance Brands Limited (RBL), a subsidiary of Reliance Industries and C Banner International Holdings, has signed a definitive agreement for Reliance Brands to acquire 100% shares of Hamleys Global Holdings Limited for a cash consideration of GBP 67.96 million. HGHL was incorporated on August 3, 2012 in England and Wales and together with its subsidiaries […]

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