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IMG to License Jim Beam Brands

June 29, 2020

Beam Suntory, a world leader in premium spirits, has signed IMG to help it extend the James B. Beam Distilling Company’s portfolio of brands through strategic licensing partnerships. IMG to License Jim Beam Brands! The company is best known for its Jim Beam® Bourbon, the world’s number one bourbon which celebrates its 225th anniverary this […]

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CHUPA CHUPS Swings To 60’s With POLKA BEAUTY In Indonesia

June 29, 2020

CHUPA CHUPS Swings To 60’s With POLKA BEAUTY In Indonesia Polka Cosmetics, the Indonesian market leader in upbeat urban cosmetics specialised in online sales, launches a range of Chupa Chups cosmetics at the end of June. The collection is a trip back in time taking inspiration from the flower power look and psychedelic prints that were characteristic of […]

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Mondo TV Iberoamérica signs major agreement with MB Producciones

June 27, 2020

Partners will develop and co-produce two new animated series for children and teens Mondo TV Iberoamérica and MB Producciones, the production company founded by Myriam Ballesteros, are to develop and co-produce two new animated series: Annie & Carola and Masked Cinderella. Mondo TV Iberoamérica signs major agreement with MB Producciones Mondo TV Iberoamérica Group, part of […]

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Kim Kardashian x Spotify

Kim Kardashian signs licensing deal with Spotify

June 20, 2020

The Reality Star, Kim Kardashian signs licensing deal with Spotify in which she’ll host a podcast about her efforts in the field of criminal justice reform. Keeping Up With The Kardashians star is coming out with her very own series. Kim will act as both the producer and host of the podcast alongside Lori Rothschild Ansaldi, […]

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IPL reviews sponsorship deals amid rising Indo-China border tensions

June 20, 2020

The rising tensions on the border amid the Galwan Valley standoff between India and China has seen the Governing Council of Indian Premier League (IPL) reviews sponsorship deals. A country-wide movement to boycott Chinese products and services has started since the Galwan Valley standoff between India and China resulted in 20 Indian soldiers attaining martyrdom. […]

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Spotify, Warner Bros. DC signs licensing deal to produce original podcast

June 20, 2020

Spotify, Warner Bros. DC signs licensing deal to produce original podcast. DC the home of Superman, Batman, Wonder Woman, Harley Quinn, The Joker and many more iconic DC Super Heroes and Super-Villains today announced a new multi-year deal to produce and distribute an original slate of narrative scripted podcasts. Spotify, the audio streaming subscription service, […]

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Licensing Industry Unites as Nation First amid rise in Indo-China tension

June 19, 2020

As border tensions between India and China flares up with the deadliest clash in more than four decades, leaving at least 20 Indian soldiers dead, adds another layer of uncertainty to companies already reeling from the coronavirus pandemic on both sides of the border. There have been calls for boycotting goods imported from the neighbouring […]

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#Licensing101 Episode 1 - Books To Screen Adaptation

Freaky Friday: #Licensing101 – Books To Screen Adaptation

June 19, 2020

#Licensing101 Episode 1 – Books To Screen Adaptation I’m beginning with a series of Episodes about #Licensing101 & In today’s video I have with me Mr. Sidharth Jain who will help us decode #ContentLicensing & Syndication. Bringing to Life – Books To Screen Adaptation 101! Freaky Friday: #Licensing101 – Books To Screen Adaptation Changing Times […]

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lc-royal-enfield-women-wear

Royal Enfield forays into women’s wear

June 16, 2020

Royal Enfield forays into women’s wear announces the launch of its first ever apparel and riding gear range, exclusively for women in India in its first ever Brand Extension deal.R Taking inspiration from the ‘motorcycling way of life’, the clothing range is designed to be aspirational yet accessible, supporting women in their pursuits of exploration. The […]

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RHS announces spring/summer Wax Lyrical Fragrant Garden range

June 16, 2020

RHS announces spring/summer Wax Lyrical Fragrant Garden range Floral fragrance partnership enters twelfth year with new fragrance and new designs The Royal Horticultural Society (RHS) has announced a new addition to the popular Fragrant Garden collection of fragrances from its enormously successful long-term partnership with home fragrance manufacturer, Wax Lyrical, along with a refreshed design. This collection […]

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