Jewel Branding & Licensing has acquired the Rachael Hale brand from the New Zealand based-art agency Dissero Brands, reports License Global.
As per the new agreement, Jewel Branding will continue to develop new photography collections and will leverage the art brand’s archive of more than 3,000 images.
However, no financial details of the agreement were disclosed yet. Jewel Branding has also served as Hale’s U.S. licensing agent for the past 10 years.
Commenting on the association, Julie Newman, chief executive officer and founder, Jewel Branding & Licensing, said, “We are so honored to carry on the Rachael Hale brand and legacy. I have immensely enjoyed working with Dissero on Rachael Hale for so many years. It is such a special and beloved brand and I’m excited about the opportunity to further expand Rachael Hale for new generations of animal lovers around the world.”
In addition, as a part of the association, Jewel Branding is also seeking to further expand Hale’s work into key categories such as fashion, toys, personal care and stationery.
Introduced in 1995, Hale is a leader in animal imagery with a licensing portfolio including apparel, giftware, home décor, stationery, back-to-school among others.
Jewel Branding & Licensing is a full-service global licensing and promotion agency representing a diverse portfolio of designers, artists and brands.