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Big Bazaar adds to FIFA fever, launches India’s first augmented reality camera game

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A big shoutout to all the football fans! To add more madness in the ongoing FIFA fever, Big Bazaar, one of the leading hypermarket...

FREAKY FRIDAY: Here’s how FIFA is contributing towards merchandising in India

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As the FIFA fever grips India, malls and merchandise stores across the country have kicked off the football season with curated menus, colorful team...

FIFA World Cup 2018: These Indian restaurants curate special menu to attract football fans

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As the month-long global FIFA World Cup 2018 kicks off today in Russia, Indian restaurants are curating their menus to attract football fanatics. Kolkata’s all...

FIFA World Cup 2018: Here’s how brands are slugging out fan’s cash, attention

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Irrespective of caste, creed and religion; Football transcends geographical boundaries and unite fans all over the world. While the football fever grips the nation,...

Ahead of FIFA World Cup 2018, here’s what SPN announces for fan engagements

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With few days left for the biggest football tournament, the official broadcaster Sony Pictures Networks (SPN) announced a host of new initiatives to take...

Here’s how Adidas is promoting FIFA World Cup in India

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Just a week before the FIFA World Cup to kickstart in Russia, Adidas is planning to give Indian fans a memorable football experience. The sports...

Alcis Sports, Flipkart join hands to launch official 2018 FIFA World Cup merchandises online

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In what could be termed as good news for sports enthusiasts, Alcis Sports partnered with e-commerce giant Flipkart to launch official 2018 FIFA World Cup...

BUDWEISER GOES NUTS WITH HUMDINGER

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Humdinger, the multi-category healthy snack company, has partnered with the King of Beers Budweiser, to launch three brand-new flavours of peanuts, in a deal...

Cinépolis screens iconic UEFA Super Cup finals as Liverpool takes on Chelsea

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Cinépolis, India’s 1st international and the world’s 2nd largest movie theatre circuit in terms of attendance, is recreating the stadium feels once again for...

Changing tides of the Indian licensing industry

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Licensing & Merchandising in India is dynamically changing with advancements in technology and digital space. With a number of international brands strategizing on India...
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kanthkrishna on Interview: YouTube Pre-school Sensation ChuChu TV’s CEO & Creative Director, Vinoth Chandar

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