CSK X LevistaFood & Drink Sports Licensing 

IPL2020: CSK announces Levista as ‘Official Licensed Coffee Partners’

The 2020 IPL is set to begin on September 19 and will be held entirely in the UAE due to the COVID-19 pandemic.

CSK announces Levista as ‘Official Licensed Coffee Partners’

Three-time Indian Premier League (IPL) champions Chennai Super Kings on Wednesday announced a licensed deal with Levista Coffee. The coffee brand, which was launched in December 2017 and is sold primarily in Karnataka and Tamil Nadu and is most preferred & favourite coffee brand, has been announced as ‘Official Licensed Coffee Partner’ for the 2020 IPL season. It also marks a distinctive milestone for a coffee brand to associate with annual sporting extravaganza.

“Through this association, the brand will launch a special season/limited edition package in its instant coffee range as well as other collector’s worth combo packs with special Thala MS Dhoni and CSK team keepsakes, a coveted range for both coffee and cricket fans,” Levista said in a statement.

The special CSK packaging and Levista “Special CSK combo packs” will be available from 10th September 2020 at over 34,000 general trade stores, in India as well as in modern retail formats through Reliance Retail, More Supermarkets, SPAR, Metro Cash & Carry among others. The range will also retail online at Amazon, Big Basket, Flipkart, and Udaan to ensure the special collector worthy packs are available to all in India and Internationally.

Fans will also have the opportunity to place direct orders through Levista Coffee’s Facebook, Instagram, LinkedIn, and Twitter pages. To ensure a memorable consumer experience the brand will formulate daily game highlights, fun trivia, and contests that will take the love for Coffee, CSK, and Cricket to the next level across their digital platforms.

As the gameplay shifts to UAE this season, the championship is expected to garner a lot of enthusiasm and interest among fans and followers of the game. There are anticipation and excitement from viewers and participants of IPL to see the players back in action after the ongoing series being plagued with a delay due to the unprecedented Covid-19 crisis worldwide.

“CSK are happy to welcome Levista on board as official Licensed Coffee Partner. Coffee and cricket conversations go hand in hand, and this IPL season Levista promises to enhance this experience for cricket fans with a special edition across their range of products,” said CSK Chief Executive Officer KS Viswanathan.

S. Shriram, Vice President, Levista Coffee, said, “We at Levista are ecstatic to announce our partnership with team CSK as their ‘Official Licensed Coffee Partner’ this season of Dream11 IPL 2020. Cricket and Coffee are desires that satisfy both the mind and body. It awakens and brings to fore creativity with renewed energy.”

“The quality and flavor of Levista Instant coffee resonate with the vivacity and passion of all CSK and cricket fans. We look forward to delighting our consumers and CSK loyalists, one cup at a time. Brand Levista is honored to be part of this association which will also aid in relief fund contributions to the PM CARES Fund program through the sale of CSK combo packs. We look forward to driving support for team CSK with each cup of coffee and look forward to a successful ‘CUP’ winning for the team at Dream11 IPL 2020,” he added.

The 2020 IPL is set to begin on September 19 and will be held entirely in the UAE due to the COVID-19 pandemic. The matches will be played in three bio-secure venues across the UAE which means that fans won’t be allowed into the stadiums, at least initially. The tournament was originally scheduled to start on March 29 but had to be postponed due to the pandemic.

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