Disney stationaryCharacter Licensing 

New Education Policy led Disney India to announce new range of BTS product

Last week, the government announced the new education policy, with the announcement incorporating a more engaging pedagogy, an emphasis on co-curriculars and incentives for budding entrepreneurs to pursue their dreams without hesitation.

New Education Policy led Disney India to announce new range of BTS product (Stationary & Back To School)

Disney has been at the forefront of ensuring that its products are well received by millions of students across the country, with each student across K-12 having a variety of Disney branded stationery products available at more than two million retail touchpoints in India. Disney has, over the years, built a successful stationery business through key partnerships with BIC Cello (pens), ITC Limited’s Classmate (notebooks) and Hindustan Pencils Pvt. Ltd. (pencils). A strong distribution network, coupled with child-friendly, attractive designs, has ensured that any student in the country, irrespective of limitations on geography, education, family income or region, can avail of Disney branded stationery and introduce a bit of magic into their competitive school life.

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