Retail Retail Licensing 

Chupa Chups ties with Japanese retailer G.U.

The sweet vibe of Chupa Chups keeps spreading in fashion retailers around the world. This summer the trendy Japanese retailer G.U. has developed a complete Chupa Chups range of pop and vintage t-shirts for young girls. Chupa Chups has been regularly collaborating with Fast Retailing through previous collaboration with UNIQLO. This summer G.U. launches a fun and colourful collection of six different cute designs inspired by the brand’s heritage and flavor bursts in its stores all around Asia.

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TV & Films 

MTV targets substantial viewership growth in 2019

Viacom18-owned youth GEC MTV is targetting substantial viewership growth in 2019 compared to 2018. The channel has claimed that it attracted 700 million views and 3.67 billion minutes of viewership in the first half of 2019, across TV and the OTT platform Voot. To get to this target the broadcaster has announced a slew of programming initiatives. One of these is ‘MTV Hustle’ which is a rap reality show that the broadcaster has been trying to get on-air for the past three years. ‘MTV Hustle’ is being judged by hip…

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